JUNE 8, 2003
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Q&A With Jack Dangermond
Meet the President of the California-based Environmental Systems Research Institute, a $480-million Geographic Information System (GIS) company. The man was in Delhi recently to sign an MoU with the Department of Science and Technology (DST) for the 'Mapping Your Neighbourhood' project. So what's this all about?


Village Women
Could Hindustan Lever be on to something big? Its Shakti project is a micro-credit programme that intends to get rural women organised into self-help groups, and that too, in such a way that raises their purchase budgets manifold. This just might be the way to crack the rural scene. A look at the potential.

More Net Specials

Business Today,  May 25, 2003
 
 
Made In India
India needs to focus on some key drivers to become a global manufacturing hub.

India as a manufacturing hub? Most people would greet the thought with derision. After all, efficient manufacturing requires, at the very least, large capital, reliable power, first-rate roads, hard-working labour, and no disruption. Since practically none of these exist, how, conventional wisdom asks, can we even dream of being a manufacturing power?

To answer this question, look at an area that is altogether different: computer software. This is a sector in which India has, without doubt, been very successful and is on the verge of becoming a major global centre. This industry too needs reliable power, besides highly-dependable telecommunications (especially for 24X7 operations). It needs to move people in large numbers, both locally and in and out of the country, quickly and efficiently. It also needs equipment like PCs and telecom gear, much of which has to be imported.

   
   

Looking at this list of essential requirements a few years ago, most analysts would have dismissed India's ambitions of emerging a software giant. After all, the power situation was (then, as now) dismal, international bandwidth scarce and expensive, local telecom links dependent on a fickle state monopoly, not to forget the dismal mass transportation scene. To add to this, international travel was difficult, with poor connectivity and visa issues; imports difficult, slow and expensive; and red tape abundant.

Yet, innovative work-around methods were devised, appropriate institutions (like the software technology parks) created and major changes effected (particularly in telecom) through close industry-government partnership, and this made possible the success story of Indian software.

The lessons of the software success story are clear and eminently applicable to manufacturing. Public-private partnership, a clear vision, excellent leadership and management, fiscal incentives, and a cohesive, proactive industry association: these are some of the key elements for success.

Already, there are some interesting examples in manufacturing. A steel plant that is amongst the world's most cost-efficient. Forgings that compete successfully in the global marketplace. Auto components that are sourced from India because of their price and quality. Two-wheelers that capture global markets. These outstanding success stories are pointers to the future, and are happening despite numerous constraints.

Imagine, then, what could happen with better infrastructure, more supportive policies and efficient procedures. Through the years of Nehruvian planning, in much the same way as our educational institutions honed software expertise, the country developed its manufacturing base and expertise. These skills now form a reservoir that can fuel a manufacturing revolution. Even more than software, the abilities here span the whole range: from design of turnkey projects (system architecture) all the way down to component manufacture by ancillaries.

The roadblocks need to be removed. We need to address the crucial four Ps: power, procedures, policies, and ports (both air and sea ports). While the ports have dramatically reduced the turnaround time for shipping, a lot more needs to be done. We must aim to be at par with Singapore, nothing less.

Since much of this depends upon computerisation, it will indeed be a shame if the global leader in software cannot benefit from its own expertise. Industry too can gain a great deal from information technology, as others abroad have done. Policies and procedures can-and must-be changed quickly, with the resulting benefit-to-cost ratios of this being huge. While improvements in utility-based power is a long-term matter, short-term solutions are feasible at a cost. The solutions are largely known; it is probably the will that is lacking. Clearly, sustained advocacy has a role to play here.

Given its expertise and natural advantages, India is well-positioned to be a major manufacturing base. A few positive steps can easily turn what is yet an unrealised potential into reality.


These are the personal views of author and not necessarily of NASSCOM.
The author can be reached at kkarnik@nasscom.org

 

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