CMC's
Mumbai office may have been among India's earliest intelligent buildings
and featured in several architectural publications on that strength
but its corporate headquarters in Delhi, nestled between a gymnasium
and a residence on Delhi's heaving Ring Road was more befitting
of a small entrepreneurial establishment. Today, 20 months after
Tata Sons acquired a 51 per cent stake in the company under the
government's divestment programme that has, as one would expect
it to have, changed. The new office of the company that was founded
by the government in the late 1970s-largely to maintain computers-is
in the arterial Parliament Street and it is downright swank. And
the late J.R.D. Tata smiles down on Managing Director S.S. Ghosh
from a framed photograph. Still, the office and the photograph are
among the more superficial of the changes at CMC. Revenues, for
the year ending March 31, 2003 were up 5.4 per cent as compared
to the previous year and profits, 85.1 per cent. Its new privatised
avatar, evidently, suits the company-as it does several others.
At the Vadodara complex of IPCL (acquired by
Reliance Industries), production has increased by around 29 per
cent post privatisation. And the company is pursuing a planned change
management process to move towards performance-based culture.
"This is a beginning and in the short term
our efforts will take forward the process of operational integration,"
says Mukesh Ambani, Chairman, Reliance Industries. ''Over the long
term we will seek new avenues for growth and value creation.'' Elsewhere,
absenteeism is down 60 per cent, and productivity up 200 percent
at Paradeep Phosphates (acquired by Zuari Maroc Phosphates)-Managing
Director K.K. Gupta claims the fertiliser-maker should turn profitable
by 2003-04.
Even fickle stockmarkets recognise the merits
of privatisation. Shares of NALCO and MTNL are holding their
own in a none-too-happy market |
At Balco (acquired, under rather acrimonious
circumstances by Sterlite), capacity utilisation is up to 95 per
cent from 89 per cent before privatisation, the workforce has been
pruned by 1,000 to a more competitive level, and an Enterprice Resource
Planning package is being implemented.
The numbers don't reveal an unambiguously happy
picture yet but as Bhavin R. Chheda, an analyst at Mumbai brokerage
Pioneer Intermediaries points out, "the acquisitions are a
way (for Sterlite) to become fully integrated, create economies
of scale, and compete globally."
You won't hear any tales of enhanced productivity
or higher profitability emerging from Indian Oil Corporation's acquisition
of IBP, a purely defensive measure that aims to increase the height
of the entry barrier for companies striving to make their presence
felt in the highly lucrative market for petroleum retailing. Still,
thanks to the acquisition, IOC has increased its marketshare in
gasoline and motor spirits retailing by 7.4 per cent to 42.8 per
cent and in diesel retailing by 9 per cent to 48 per cent. That
is certain to make IOC chairman M.S. Ramachandran believe that the
Rs 1,840 crore he paid for IBP was worth every rupee. ''It was a
strategic acquisition,'' he says. ''And it will benefit IOC in the
long run.''
Companies that acquire PSUs would do well
to intervene strategically and work towards integrating their
acquisitions with the existing operations |
Indeed, even the fickle stockmarkets recognise
the merits of privatisation. At the peak of the disinvestment programme,
PSU stocks shored up the market; even today, the shares of companies
such as NALCO and MTNL in which the government plans to divest some
of its stake soon, are holding their own in a none-too-happy market.
Not every public sector company that was privatised
presents as happy a picture. There's the strange case of VSNL, where
a mixture of government intervention- it still retains a 26.12 per
cent stake and used that to oppose the company's investment in Tata
Group stablemate Tata Teleservices, and inertia (why the company
still hasn't commercially entered the domestic long distance telephony
market will remain a mystery) have eroded some Rs 2,300 crore in
market value. And in the latest episode, the death of an employee
from heart attack on May 15 is being attributed by the company's
union to a voluntary retirement scheme aimed at reducing workforce
by a third that opened the same day.
Another laggard remains HTL, where current
owner HFCL is awaiting a post-closure settlement of Rs 58 crore
before restructuring the antiquated product line and offering a
voluntary retirement scheme. Two audits later, there's no sign of
that settlement; meanwhile losses have zoomed to Rs 100 crore.
If there's a moral to this numerical tale,
it is that companies that acquire public sector units would do well
to intervene strategically and operationally at once and work towards
integrating the acquired with their existing operations. Those companies
that haven't done this are seeing the returns on their investment
vanish.
additional reporting Roshni Jayakar,
Ashish Gupta, Nitya Varadarajan and Dipayan Baishya
CMC
Business: Computer software and maintenance
Divested: October 2001
Buyer: Tata Group
Price: Rs 152 crore for a 51 per cent stake
2000-01 revenues Rs 552.61 crore
2000-01 Net Profit Rs 25.09 crore
Staff Strength before 2,950
2002-03 revenues Rs 679.09 crore
2002-03 Net Profit Rs 36.37 crore
Staff strength now 3,350*
Gets to go global on the wings
of TCS and through Tata ELXSI, Tata Infotech, Tata Telecom,
and Tata Technologies.
IPCL
Business: Petrochemicals
Divested: May 2002
Buyer: Reliance Industries
Price: Rs 1,491 crore for a 26 per cent stake
2001-02 revenues Rs 8,524 crore
2001-02 pat Rs 107 crore
Staff Strength before 13,840
2002-03 revenues Rs 9,921 crore
2002-03 pat Rs 204 crore
Staff strength now 13,306
Key operational initiatives and
the upturn in the petrochemicals sector could help IPCL do
better.
VSNL
Business: Long distance telephony, internet services
Divested: February 2002
Buyer: Tata Group
Price: Rs 1,439 crore for a 25 per cent stake
2001-02 revenues: Rs 7111.8 crore
2001-02 pat: Rs 1,407 crore
Staff Strength before: 2,750
2002-03 revenues: Rs 3,779.4 crore (9 months)
2002-03 pat: Rs 589 crore (9 months)
Staff strength now: 2,700
Competition is eroding its international
long-distance business and it loses captive business from
BSNL and MTNL in 2004.
IBP
Business: Oil products marketing
Divested: February 2002
Buyer: IOC
Price: Rs 1,153.68 crore for a 33.58 per cent stake
2001-02 revenues: Rs 8,532.03 crore
2001-02 pat: Rs 195.79 crore)
Staff Strength before: 2,730
2002-03 revenues: Rs 6,802.96 crore (9 months)
2002-03 pat: Rs 49.80 crore (9 months)
Staff strength now: 2,195
IBP has served IOC well. As for
its own performance, that's another issue.
BALCO
Business: Aluminum
Divested: March 2001
Buyer: Sterlite
Price: Rs 551.5 crore for a 51 per cent stake
2000-01 revenues Rs 897 crore
2001-02 pat Rs -43 crore
Staff Strength before 6,436
2002-03 revenues Rs 984.3 crore
2002-03 pat Rs 6 crore
Staff strength now 4,932
Planned capacity addition in smelting
and power plants along with rising aluminum prices will add
sheen to it.
HZL
Business: Zinc
Divested: April 2002
Buyer: Sterlite
Price: Rs 445 crore for a 26 per cent stake
2001-02 revenues Rs 1,461.92 crore
2001-02 pat Rs 67.96 crore
Staff Strength before 8,143
2002-03 revenues Rs 1,727.18 crore (9 months)
2002-03 pat Rs 145.15 crore
Staff strength now 6,043
Impressive show despite zinc prices
hitting historic lows. Key success levers: cost control, productivity
and marketing.
PARADEEP
PHOSPHATES
Business: Fertilisers
Divested: February 2002
Buyer: Zuari Maroc
Price: Rs 151.70 crore for a
74 per cent stake
2001-02 revenues Rs 400 crore
2001-02 pat Rs -230 crore
Staff Strength before 1,150*
2002-03 revenues Rs 815 crore
2002-03 pat Rs -60 crore
Staff strength now 987*
The company's marketing has improved
and it is headed for a break-even by the end of the current
financial year.
MODERN
FOODS
Business: bread
Divested: January 2000
Buyer: HLL
Price: Rs 105.45 crore for a 74 per cent stake
1999-2000 revenues Rs 149 crore
1999-2000 PAT Rs -48 crore
Staff Strength before n.a.
2002-03 revenues Rs 272 crore
2002-03 pat Rs -15.7 crore+
Staff strength now n.a.
As a wholly-owned HLL subsidiary,
it stands to benefit from the company's foods thrust.
HTL
Business: Telecom equipment
Divested: October 2001
Buyer: HFCL
Price: Rs 55 crore for a 74 per cent stake
2001-02 revenues Rs 250 crore
2001-02 pat Rs -70 crore
Staff Strength before 1,150
2002-03 revenues Rs 250 crore
2002-03 pat Rs -100 crore
Staff strength now 950
Strategic inertia could make HTL
the disinvestment process' first unqualified lemon.
|
|