When
I sat for the Indian school Certificate examination more than 30
years ago, the test papers came from England and our answer books
were shipped back for evaluation. A whole generation of us grew
up with the subconscious impression that we Indians were not capable
of drafting our own examination papers, and neither did we have
the competence and confidence to pass judgement upon ourselves.
But only a few months ago, I was at a board
meeting of a well-known business school in the US, and we were shown
a slide which revealed that 20 per cent of the tenured faculty was
of Indian origin. An American sitting next to me leaned over and
whispered, "How come you Indians are so smart?" What an
amazing transformation, I thought to myself, in how we are perceived
by the world, and indeed, in how we perceive ourselves.
We owe this current perception to the prodigious,
and very tangible achievements of our software companies and to
the high-bandwidth NRIs, who have shattered the glass ceilings in
global corporations. There are very few Fortune 500 companies that
do not source some software solutions from India, or do not have
Indians populating senior executive suites. Talk to them, and they
will acknowledge it's not just about cost savings, but the superior
quality of Indian brainpower as well.
But the credit for transforming the image of
India in the future will not go only to expats and information technology
(IT) techies. Here's a list of at least five more industry clusters
that key Indian players will muscle into over the next five years.
The Manufacturing Miracle
Fifteen years ago, in most Indian factories
the word productivity was taboo, and quality was discussed mainly
in quality circles, which celebrated their paltry achievements in
annual conventions that were more tamaasha than tangible gains.
Today the typical shop floor buzzes with activity, and three companies
have claimed the elusive Deming Prize. Auto component exports have
almost doubled in the last year to touch $800 million, and at this
rate, we'll fast catch up to Thailand, an Asian 'tiger' that exports
$2 billion worth of components.
When I was in China last month, I had the satisfaction
of hearing multinational auto companies tell me that they were exhorting
Indian component suppliers like Sundram Fasteners to locate final
assembly plants in China since they were unable to source materials
of equivalent cost and quality locally. In fact, a Chinese official
acknowledged that Indian firms were more competitive in manufactured
goods with a high element of skilled labour content. So much for
fleeing from the onslaught of the dragon!
Healing the World
Built in record time, the Fortis Specialty
Heart Hospital in Mohali possesses world-class facilities and faculty.
The hospital might well leverage its salubrious location to attract
a global clientele. We will always struggle to attract people demanding
low cost, high quality medical treatment to cities like Mumbai and
Delhi, where the dust and pollution promise to undo the benefits
of the treatment! But relatively less congested and cleaner cities
like Chandigarh could become global healthcare destinations. Already,
the National Health Service in the UK is experimenting with sending
surgical patients to India in order to reduce the burden on the
taxpayer of high cost treatment.
In the same healthcare category, the emergence
of Indian pharma giants onto the world stage is now assumed to be
inexorable. With the imminent lifting of restrictions on providing
low cost patented drugs to developing countries, Indian pharmaceutical
brands will be gratefully acknowledged as lifesavers in many parts
of the world.
Global Gladiators
As the divestment momentum gathers strength
worldwide and transnationals shed some of their non-core businesses,
you are likely to rub shoulders with increasing numbers of Indian
players in data rooms. Emboldened by abundant forex reserves, the
government will strongly support Indian companies in acquiring assets
and markets abroad. New respect will soon be accorded to players
like Tata Tea that acquire their way to global critical mass.
Brain Banking
It was the first wave, but it enabled services-both
at the bottom of the pyramid (call centres) as well as at the top
(computer-aided engineering)-will cement the reputation of India
as the world's largest 'Brain Bank'. Despite initial political resistance,
offshoring to India will become a standard module of strategy presentations
in global boardrooms.
That's Entertainment!
You can't travel anywhere in the world today
without someone accosting you with how much they enjoyed Monsoon
Wedding. Apparently, the film has touched off a veritable boom in
'wedding tourism' to India. Mira Nair's sensibilities were honed
at Harvard, but a whole new generation of Indian film makers is
learning to apply global production standards to their work and
also to make content more universal. As a consequence, Indian actors
and directors will soon barge into the consciousness of audiences,
not just in the traditional markets, but all over the world. The
government will soon realise that Indian media is an underutilised
weapon of global influence!
These are only a few glimpses of a new, competent
and assertive India. These are only some of the reasons why I am
proud of India today, and even prouder of India's future. There
are only two discordant notes. The first is that a lot of us seem
to have trouble believing that a virtuous scenario could indeed
unfold in our country. Cocktail parties still harbour tribes of
sceptics who perpetuate the ancient Indian practice of adducing
evidence for why things will not improve. A recent Deutsche Bank
report on Indian manufacturing disturbingly claimed that the only
people who didn't believe in India's new prowess in manufacturing
were Indians themselves.
The second is that we don't seem to have a
collective sense of urgency to make those scenarios happen more
expeditiously. Perhaps I'm just middle-aged and restless, but isn't
India middle-aged and shouldn't it be impatient? An economist in
China used the wonderful expression that they were 'condemned to
growth' given the urgent need to improve the quality of life of
their people. I have no quarrel with such gallows humour if it engenders
a bias for action.
It would be easy for us to pass on the guilt
of inaction to our governing elite. Ironically, such finger-pointing
would be more accurate in an authoritarian, centrally directed economy
like China. Given our democratic, federal structure, and our slow
but steadily accumulating reforms over the past 12 years, the truth
is that our government can no longer prevent us from raising our
ambitions, stretching our own goals, expanding our operations beyond
our borders, benchmarking the best in cost and quality and then
surpassing those targets. So perhaps, it's time to seize the day.
Let's drive growth ourselves, not wait for it to happen.
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