MAY 9, 2004
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Form And Function
Marketers of FMCG products are periodically accused of allowing their zest for 'form' overtake their concern for plain and simple 'function'. Meanwhile, right now, everybody agrees that the industry is in need of some innovative breakthroughs. But of form or function? Should this be an issue?


Tommy HIlfiger
Here's a fashion brand with an interesting identity crisis, new to India.

More Net Specials
Business Today,  April 25, 2004
 
 
INVESTMENT 2004: EMPTY NESTERS
Middle of the Road Prosperity
Chennai's Vasudevans are in the autumn of their lives, comfortably off, and can look forward to a pleasant future. Here's how they can actually make it better.
FAMILY: T.M. Vasudevan, 56, retired banker who runs a small textiles business; V. Nappinnai, 53, housewife; (son and daughter, both married)

SALARY: Rs 1.8 lakh a year

ASSETS/INVESTMENTS: House in Nanganallur, a middle-class neighbourhood of Chennai (acquired for Rs 45,000 in 1977 and valued at Rs 20 lakh today); Two shops and one apartment in Nanganallur (the retirement benefit of Rs 21 lakh went into these, and into foreclosing existing housing and vehicle loans); shares valued at between Rs 12,000 and Rs 15,000; deposits of Rs 4.5 lakh in ICICI Bank; Rs 1 lakh in mutual funds; no insurance policies.

RAJIV BAJAJ, Managing Director, Bajaj Capital recommends:

  • The Vasudevans opt for a medical insurance policy that will set them back by Rs 5,000 a year
  • They should withdraw Rs 4,00,000 from the deposit, leaving Rs 50,000 for contingencies, and invest this in Post Office Monthly Income Scheme to generate a regular fixed return.
  • The monthly return from this scheme should be invested in a systematic investment plan of a mutual fund with an 80 per cent equity and 20 per cent debt component
  • The shares should be sold off and the proceeds, along with the 1 lakh in mutual funds, invested in monthly income plans of mutual funds with an eye on capital growth Assuming Vasudevan is a conservative investor and that the rental and business income is enough to meet the family's monthly expenses

ROHIT SRIVASTAVA, Market Strategist, SSKI Securities recommends:

  • Vasudevan's investment corpus is Rs 21 lakh + Rs 4.5 lakh + Rs 1 lakh.That's Rs 26 lakh. Rentals and his business earn him a return of 8 to 10 per cent. His real estate investments (including the house he lives in) and the deposit account for 90 per cent of his portfolio. Since his children are settled, he should increase his equity exposure to 20 to 30 per cent of his portfolio
  • He should close his deposit with ICICI Bank and move it to equities
  • At his age, Vasudevan should avoid PMs or direct investment and opt for a liquid fund or a flexible one (equity plus debt) whose equity investments are committed to blue-chips and safe sectors
 

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