MAY 9, 2004
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Form And Function
Marketers of FMCG products are periodically accused of allowing their zest for 'form' overtake their concern for plain and simple 'function'. Meanwhile, right now, everybody agrees that the industry is in need of some innovative breakthroughs. But of form or function? Should this be an issue?


Tommy HIlfiger
Here's a fashion brand with an interesting identity crisis, new to India.

More Net Specials
Business Today,  April 25, 2004
 
 
INVESTMENT 2004: NEW-AGE NUCLEARS
Well-Heeled But Under-Invested
Delhi's Mukherjees earn lots, own an apartment in Gurgaon, and have around Rs 10 lakh invested in mutual funds, insurance policies, and a public provident fund account. They should do more. A lot more.

FAMILY: Debabrata Mukherjee, 33, General Manager (Operations), Coca-Cola India; Sulagna, 32, Housewife; Chandreyee, 6; Atreyei, 1 month

SALARY: Rs 27 lakh a year

INVESTIBLE SURPLUS: Rs 7-8 lakh a year

ASSETS/INVESTMENTS: Rs 3-4 lakh in mutual funds; Rs 5-6 lakh in PPF; insurance policies; Rs 25-lakh house in Gurgaon (EMI of Rs 10,000; stays in company provided house in Defence Colony, Delhi)

RAJIV BAJAJ, Managing Director, Bajaj Capital, recommends:

  • Debabrata should take out a life insurance policy, preferably a term plan, for Rs 1 crore
  • He should invest in PPF from the retirement point of view (Debabrata is in the high-income bracket and is not eligible for benefits under Section 88 of the Income Tax Act)
  • He should invest Rs 1 lakh a year in a pension plan; this will also lead to a tax deduction of up to Rs 3,000 a year under Section 80 CCC (1) of the income Tax Act
  • 30 per cent of remaining Rs 6 lakh in systematic investment plans (SIPs) of equity funds; 60 per cent in SIPs of debt funds; and 10 per cent in SIPs of cash funds Assuming Debabrata is a moderate risk taker

ROHIT SRIVASTAVA, Market Strategist, SSKI Securities, recommends:

  • Debabrata should invest between 70 per cent and 80 per cent of his investible surplus in equities either directly, through portfolio management services, or mutual funds
  • He should spend 20 per cent on acquiring real estate through fixed-rate loans
  • Of his equity investments, 50 per cent should be in growth stocks, and 50 per cent in blue chips
  • If he goes for MFs, he should invest 50 per cent in a growth fund focussed on mid-cap stocks and 50 per cent in a blue-chip stocks one
  • Allocating 50 per cent of his equity investments to a PMs scheme is a good idea
  • If he decides to take the direct route, he should not own more than 20 stocks, 10 in mid-cap growth companies and 10 in blue-chips across sectors
 

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