SEPT 12, 2004
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Farm As A Freeway
The World Trade Organisation's latest agreement in Geneva has come as a relief to all those countries that had almost given up on Western countries reducing farm subsidies. At long last, they have budged on this sore point of the Doha round. But what about non-tariff barriers? Farm trading remains riddled with problems.


Sugar Trade
Sugar production has its own share of world trade quarrels. A non-sweetened look at the scenario.

More Net Specials
Business Today,  August 29, 2004
 
 
Busman's Holiday

Early next year, when B. Muthuraman takes his wife on their annual vacation, he plans to traverse almost the length and breadth of Asia-Pacific. No, it isn't the Muthuramans' 25th wedding anniversary and neither are they crazy about this part of the world. Rather, for the Tata Steel MD at least, it will be business as usual. Recently, the Tata group company acquired the steel business of NatSteel of Singapore for about Rs 1,300 crore, and Muthuraman, who joined Tata Steel as a trainee engineer in 1966 and became its top executive in 2001, hasn't seen any of NatSteel's six units in Singapore, China, Vietnam, Thailand, the Philippines and Australia. "I think it's a good way of mixing business with pleasure," says the amateur golfer and the man credited with getting Tata Steel's spanking new cold roll mill in Jamshedpur up and running in a record time of 25 months. BT has no idea what Muthuraman's better half thinks of his busman's holiday.

In Top Gear

In the late nineties, when a little-known Korean car company wanted to set up shop in India, all it heard from potential lenders were reasons why it shouldn't. B.V.R. Subbu, President of Hyundai Motor India, must be glad the advice went unheeded. For, Hyundai is not just the third-biggest car marketer in India today, but its No. 1 exporter, a distinction it achieved in Q1 2004-05. Says Subbu: "We have exported 40,000 so far this year and should do 70,000 by the end of the year. This is a significant achievement for us in only our sixth year of operation." And for India.

Discovery of India

Nineteen isn't usually the age when most start thinking in terms of launching a people's movement. But, then, Anand Piramal isn't most people. Son of Ajay and Swati Piramal of the Rs 2,500-crore Piramal Enterprises, the young Piramal is a student of economics and philosophy at the University of Pennsylvania and founder of a youth movement called Dreaming of an Indian Awakening (DIA). Its mission: awaken young Indians to the country's rich heritage and potential. Piramal knows what the process of discovery can do. He himself went through one two years ago when his high school teacher in the UK introduced him to the richness of Indian civilisation. Says Piramal: "Like Gandhiji said, a small body of determined spirits...can alter the course of history." Clearly, the young one's learnt his lessons well.

Lucky Star...

It's a perfect script that might well have been written by one of her writers. A television content company, after a wildly successful run on the small screen, goes public but suddenly finds its magic waning. Enter a long-time partner, who not just cements the relationship but coughs up hard cash as well. That, in effect, is how Star TV's decision to buy a 21 per cent stake in "soap queen" Ekta Kapoor's Balaji Telefilms beams across to the stockmarket. The money from the deal (Rs 123 crore) will help Balaji diversify out of software production and create sources of more stable revenue. Although the Kapoors' stake in Balaji will drop significantly, they will continue to call the shots and sell to Star's rivals. Let's hope the more confident Kapoors stop naming their serials with a K.

Resurrecting A Legend

Back in the 1950s, Pallonji Shapoorji Mistry's family part-funded Bollywood classic Mughal-e-Azam. Four decades on, the man is all set to resurrect the legendary movie in a modern format, including Dolby sound and digital restoration, to turn the black and white celluloid into colour. That apart, the background score and songs are to be remixed in Hollywood, and the movie should hit theatres worlwide in November. It's not known how much money Mistry is spending on the project, but various estimates put it at about Rs 5 crore. Could this mark the family's return to film-financing? According to a group executive, No. "This is just the completion of a long-standing dream of Pallonji Mistry," says the executive. Small indulgence for a billionaire businessman.

...Unlucky Star

Ever since she left Sony Entertainment Television (SET), Ravina Raj Kohli's streak of bad luck has been continuing. In 2000, she joined Kerry Packer-Himachal Futuristic promoted Channel Nine as CEO in India, and it shut down very soon-for no fault of hers. Then as President of Star News in India, she had to kick-start operations amidst a huge foreign ownership controversy last year. Not just that, the lady had to take on a hugely popular Hindi news channel (Aaj Tak, owned by the publishers of Business Today). Far from reaching the top slot, Star News has actually dropped to No. 4 in terms of popularity. And Kohli has had to pay for it with her job. She has had to quit as the CEO of Media Content & Communications Services India, the company running Star News in India. Will her next assignment be more successful? Wait for the news.

 

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