In
the beginning, there was nothing. Then came the Big Bang. And zillions
of years into the future will presumably come a colossal implosion
of the universe, returning it to its original state. That's some
way off yet, but from the thesis of Kenichi Ohmae, the guru of management
strategy, we can conclude that we are already witness to such a
phenomenon, albeit in a different context. According to Ohmae, the
explosive creation of nation states and definition, by solid lines,
of national borders, triggered by the Industrial Revolution, ended
in 1985 (see "India Has Enormous Advantages"). Today,
we are witnessing the implosion, where four great forces-corporations,
capital, communication, and citizens-can freely criss-cross national
boundaries. A single, virtual world is being formed, comprising
hubs of economic activity, or region states, interconnected by technology,
and unrelated to the geographic limits of the nation states that
they are part of.
It is not unexpected thinking from a man of
Ohmae's profile. Born in Japan, he was educated in America, is married
to an American, and lives in Tokyo. A doctorate in nuclear engineering
from MIT, Ohmae worked for Hitachi as a design engineer on Japan's
prototype fast breeder reactor. But it was as a partner in McKinsey,
where he co-founded its strategic management practice, that he earned
the title "Mr. Strategy". Voted among the top five management
gurus in the world by The Economist magazine in 1994, Ohmae ran
for Governor of Tokyo in 1995, has authored over a hundred books,
founded several companies, and is advisor to governments of China,
Malaysia and Japan. Like a true global citizen, he shares a passion
for martial arts with his fellow Japanese, and a passion for motorcycles
with Americans.
THE MASTER'S VOICE |
» Strategy
means sustaining values for the customer far better than those
of competitors.
» Like on
a battlefield, strategy is judging precisely the right moment
to attack or withdraw.
» Each industry
has a key success factor. What is yours?
» Customers
may not know what they want. You should.
» Think
like an entrepreneur, but think. |
SEMINAL WORKS |
A sampling of Kenichi Ohmae's bestsellers that
have influenced the strategic thinking of corporates the world
over.
THE MIND OF THE STRATEGIST: THE
ART OF JAPANESE BUSINESS
Publisher: McGraw-Hill
Published in: August, 1991
Originally published in 1982, this is a classic guide
on how to think about thinking, strategy as a mind game, and
the role of intuition.
END
OF THE NATION STATE: THE RISE OF REGIONAL ECONOMIES
Publisher: Touchstone
Published in: May, 1996
Nation states are 'cartographic illusions'. 'Region states'
like Hong Kong, parts of China, San Diego, or the Silicon
Valley, have an independent impact on the global economy
THE BORDERLESS WORLD: POWER
AND STRATEGY IN THE INTERLINKED ECONOMY
Publisher: Harper Business
Published in: June, 1999
This groundbreaking bestseller argues how national borders
are less and less relevant than ever before and analyses why
the top-performing nations and companies are what they are.
THE
INVISIBLE CONTINENT: FOUR STRATEGIC IMPERATIVES OF THE
NEW ECONOMY
Publisher: Harper Business
Published in: June, 2001
The invisible continent was born in 1985, propounds Ohmae.
He looks at how old-economy goliaths have chewed up smaller
businesses, connecting people across the globe.
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It is, after all, a borderless world. According
to Ohmae, cross-border communication, consumption or travel, and
access to global information has rendered nation states a 'cartographic
illusion'. But what do we make of the proclamations by national
leaders who promise 'prosperity' or 'jobs', either by shutting out
the rest of the world, or through public work projects, or by just
creating more government jobs? Ohmae feels that political tirade
on economic issues is akin to having show trials: pieces of theatre
designed to assuage people who are still mired in the psychology
of the 19th century nation state. Jobs are no longer created by
national politicians. If they are, it is by letting go the governmental
grips on economy. "The Region states have consumers and financial
investors who care not at all for national stability, who avoid
taxes wherever possible, and who take the availability of jobs for
granted as they know they can work for anybody anywhere in the world,"
he points out.
Decline of the nation state should not, however,
be mistaken for its death. "Quantum physics is widely accepted
and recognised. But we continue to expect that gravity will play
a role in daily life. Similarly, we do not discard all of the economic
dimensions of the old world," says Ohmae. He breaks up the
future into four dimensions of the invisible continent, bound into
one by optical fibre networks.
Bakeries will continue to bake cakes and delivery
trucks will continue to make rounds of streets in the 'Visible Dimension'.
There is a 'Borderless Dimension' brought about by globalisation.
If the Cold War disintegrated the world, the era of globalisation
has integration as its chief by-product. Then there is the 'Cyber
Dimension'-that of the World Wide Web, which affords a flexibility
derived from a variety of communication technologies and activities
involving the internet. With a mobile phone as your electronic wallet,
you no longer walk alone; bakeries may take online orders, and delivery
trucks may have satellite-based tracking systems. All this has led
to a fourth dimension, the 'Dimension of High Multiples'-or the
often-exaggerated values put on some companies by the stockmarket.
Kenichi Ohmae will speak at the Business
Today Knowledge Management Forum on September 15, 2004, at the
Taj President, Mumbai. For detail, contact Ashish Badhani at
ashish.badhani@intoday.com |
Labelling the world into dimensions is merely
a framework of context. An high-speed Internet connection alone,
is just that. It cannot achieve competitive advantage unless accompanied
by strategic thinking. And strategy, for Ohmae, means sustaining
values for the customer better than those of competitors. The key
to strategy, he says, lies first in invention, then commercialisation
of invention. Where others saw mere marshland, Walt Disney saw a
world of magic and moolah. But Ohmae's thesis raises bigger concerns.
What will be the governance model of the invisible continent? How
will the prosperous region states interact with the nation states?
We are just beginning the journey, he says. The full implications
of the new paradigm are yet to be ascertained, even by the master
of strategy himself.
INTERVIEW
"India Has Enormous Advantages" |
In
an exclusive interview to BT in late 1995, management guru Kenichi
Ohmae expounded on his thesis of region-states in a borderless
world. Excerpts:
What does the borderless world mean for India?
What we are witnessing today is the end of a paradigm shift
that, after being triggered off by the Industrial Revolution,
lasted for about 150 years. This was characterised by the
nation-state, where solid lines defined the borders of one
country from the other. What is happening now is that the
four great forces of corporations, capital, communication,
and citizens can freely criss-cross national borders. The
creation of Windows and the launch of CNN-both in 1985-marked
the end of the traditional paradigm. It was around the same
time that President Reagan in the US and Prime Minister Margaret
Thatcher in the UK were trying very hard to deregulate the
banking, airline, and telecommunications businesses. These
are inherently borderless industries.
But, in a lot of emerging economies, telecom, aviation
and banking are often the most regulated...
While it is desirable to deregulate these sectors, it is
understandable if they are not done fast. I am suggesting
that faster deregulation in these sectors can be restricted
to Bangalore or the areas that are chosen.
But what are the implications for a nation-state that
is rapidly liberalising its economy, such as India?
India has enormous advantages if she recognises that she
possesses inherent factors that will contribute to her victory.
And that is engineering. In the earlier paradigm, you needed
to have a strong military, natural resources, land mass, or
population to win. Now, not only does India have the engineering
capabilities, but also English-speaking capability, which
is a must, and an earnest working population. India should
seek wealth through a network that focuses on value addition
through intelligence instead of through labour. That, by itself,
is not the advantage.
This sounds similar to what Harvard University's Michael
Porter argued in the Competitive Advantage of Nations...
I don't think so. Porter does not talk about regions; I
am specifically talking about them. In fact, I don't think
India as a nation will prosper. That is why we have come to
Bangalore. We are not interested in India. I am sorry to say
this, but those parts of India that are interesting to us
are places like Bangalore and Hyderabad. Because you need
space to grow. I would imagine that a population of five to
seven million people will be the optimum business unit. You
would do better if you could liberalise these regional forces.
Because you would then have the human resources to manage
the critical factors of success.
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