Conventional
understanding and perceptions might suggest that working women feel
they are second-class citizens compared to their male counterparts.
Interestingly, though, a combination of research that is both quantitative
and qualitative in nature, suggests that such feelings are gradually
losing relevance.
The year 2004 sees the Working Woman coming
of age in terms of her self-proclaimed identity and, most importantly,
as a woman in control of her life and destiny.
Women work and want to work to earn and be
financially independent. And increasingly, the ability to do so
gives her a chance to realise her own potential, exploit her talents
and exercise her options in terms of how she will live her life.
It gives her a way to actualise herself and gain self-esteem and
confidence.
Working women seem to have accepted that their
roles and identities need to be defined despite what men may or
may not be doing. The working woman seems reconciled to the fact
that men may or may not help her at home or to actualise her aspirations.
And if it doesn't matter, it's because she will chase her goals
nevertheless. Empowerment and opportunities, education and encouragement
by family members, supportive husbands and in-laws make for a seamless
transition to a status where she commands both respect and admiration.
Her contribution to the household expenses only reinforces her newfound
status and power. Most women in sec A and even sec B want to stretch
themselves to become 'superwomen' at home and outside; complaints
tend to be only centred around 'a lack of time'.
This 'lack of time' leads to guilt-not being
able to devote as much time as they would like to social activities,
friends, family and children-but curiously, as she manages her time
more efficiently and creates an ambience where her work and stature
is appreciated, the guilt gets reduced, and more and more working
women appear less burdened by these. "My sons respect me and
understand that sometimes I, just like their father, can't make
it."
The Indian working woman also seems to have
taken her role as a contributor to family finances with a sense
of proportion and with a view to collective well-being. Young, unmarried
women want to contribute to looking after older parents; they want
to give back materially at least as much as they can afford. The
daughter-in-law thinks of helping not just the household but also
her in-laws. There is not much evidence that this creates confrontation
or that working women acquire a hardness that quite often seems
a characteristic of her Western counterpart. In her maturity and
sensitivity, the Indian working woman would clearly be post-modern.
Another issue that would be obvious to most
studying gender and women merits mention. Research done in the past
had suggested that the way girls make for adults and face the world
depends on their upbringing. This is equally true of men and applies
equally to those who work and those who don't. However, it is worth
noting that many women who wanted to work as a consequence of their
education were strongly encouraged to do so by their parents, specially
mothers. Many had working mothers who must have been role models
they later emulated. This suggests that empowering females, educating
them and enabling them is likely to make India a far more developed
country than it is today.
While the Indian woman is increasingly proving
her mettle as a productive member of the society, does this signal
a life in solitary confinement? Not really. Her need to define her
own identity stands out in relief against a need to achieve conjugal
harmony and togetherness ideally through marriage, or as the ancients
would have it, in the concept of a 'jodi'. Most single working women
are still waiting for their 'dream man' and the final fantasy is
that he will be rich and caring... keep her in style so that she
does not need or have to work!
Due to this uncharacteristic paradox, you can
expect the Indian working woman to be the hand that rocks the cradle,
punches the keys on the DVD player she chose to buy, signs the cheque
for the EMI on a home or car loan and opens the door to the office
boardroom.
Aparna Sen is Director,
Client Service, ACNielsen ORG-MARG
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