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The survivors: Hughes Software Systems'
Managing Director Arun Kumar (in suit) with his young guns |
The year is 2000 and Hughes Software
Systems' headquarters in Gurgaon, near Delhi, is a beehive of activity.
In the eight years since it was founded, Hughes has grown into a
Rs 120-crore company with 1,300 employees, 215 of whom are rupee
millionaires. Business is booming, with the topline growing at an
annual clip of 70 per cent.
Fast forward to 2002: The global telecom industry, which accounts
for virtually all of Hughes' software services business, has collapsed;
General Motors, which owns the parent of Hughes Software, Hughes
Electronics, has had the Directtv business on sale for a while now,
but without any luck; and Hughes Software's own employees, alarmed
by the overnight collapse of the telecom industry and the uncertainty
over ownership, are starting to leave for safer grounds, with the
exodus reaching epidemic proportions the following year, when attrition
touches a staggering 70 per cent.
Arun Kumar, Hughes' Managing Director of seven years then, decides
to stick to his guns and stay focussed on the telecom sector, although
the company does need to hand the pink slip to about a 100 employees.
Sure enough, by the middle of 2003, the global telecom majors have
started recovering, and Hughes' fortunes are up in tow. Annual revenues,
which had dropped to Rs 229 crore in 2002-03 from Rs 248 crore the
previous year, jump to Rs 368 crore in 2003-04. And the bottomline
is up to Rs 77 crore from Rs 38 crore in 2002-03. (In the first
half of this year, Hughes clocked a net income of Rs 230 crore and
a net profit of Rs 51 crore.)
THE SCORE |
ATTRIBUTE |
SCORE
(/100)
|
WEIGHTAGE
(%)
|
WEIGHTED
SCORE
|
HR Metrics |
60.00
|
15
|
9.00
|
HR Processes |
80.00
|
30
|
24.00
|
Stakeholder Perception |
71.89
|
10
|
7.19
|
Employee Perception |
51.45
|
40
|
20.58
|
Attrition |
31.00
|
5
|
1.55
|
Total SCORE (/100) |
|
|
62.32
|
In between, Hughes also makes a couple of acquisitions (Tenet
Technologies in Bangalore and a Lucent Technologies' division in
Nuremberg, Germany), besides getting acquired itself by hardware
manufacturing giant Flextronics in June this year. With the result,
today, employee morale has surged and that, in turn, has put Hughes
back into BT's top 10 list after a year out in the wilderness. Says
Kumar: "Our good results are because of good and dedicated
employees."
Kumar's self-stated goal now is to ensure that Hughes not only
attracts the best engineering talent, but also retains them. For
instance, it plans to hire more than a thousand fresh engineering
grads from the batch of 2005 at various engineering colleges. But
Kumar isn't assuming that all of them are waiting with bated breath
for an offer from Hughes. He knows there's a downside his company
must contend with: it's not the top paymaster in the industry. In
fact, average starting salaries at Hughes are at least 10-15 per
cent lower than those at industry leaders.
SNAPSHOT |
TOTAL EMPLOYEES |
2,295
|
ATTRITION (PER CENT) |
68.5
|
AVERAGE CAREER TENURE |
2.8 years
|
GENDER (FEMALE: MALE) |
1:4
|
TRAINING BUDGET (BUDGETED/ACTUAL) |
BUDGETED: Rs 70
LAKH
ACTUAL: Rs 70 LAKH
% UTILISATION: Rs 100
|
TRAINING COST AS A % OF REVENUE |
0.20
|
TRAINING MAN-HOURS (BUDGETED/ACTUAL) |
BUDGETED: 6,768
ACTUAL: 10,448
|
For the financial year ended March
31, 2004 |
So what attracts people to Hughes? "We create a place where
people love to come for the work and not necessarily for the money,"
says Adesh Goyal, VP (HR), Hughes. Most of its employees would second
that statement. The work environment is informal and collegial.
There are Friday evening parties, classes for sports and guitar,
and now even salsa, and clubs for jazz music and theatre. Says Abhishek
Sinha, an IT-BHU engineer and a five-year Hughes veteran who is
now a technical leader: "I found my feet here faster than I
would have anywhere else because my colleagues helped me out."
Kumar, for his part, is looking forward to the years ahead. With
Flextronics as the new owner, he's looking at new technologies,
new projects, and accelerated growth. "We will be adding a
lot of new people and by early 2007, should be moving into our new
campus in Gurgaon," says Kumar. It is his day after the near-death
experience.
INTERVIEW/Arun Kumar/MD
"Our clients are our showcase" |
Is
retaining people still an issue at Hughes?
Employee turnover is not unique to Hughes. Given that we
work specifically in one vertical and we create a lot of talented
experts in the field of telecom software, there will always
be poaching. New MNCs do attract some people with huge sums
of money, but we believe that by giving engineers respect
and allowing them to work on cutting edge next-generation
projects, we offer a work satisfaction level that nobody can
match.
How about attracting fresh talent?
There is no difficulty in hiring the best talent for Hughes.
When we go to campuses, we showcase our clientele as well
as the work that we are doing. It also helps that several
of our current and former employees speak well of us.
Is the lack of a campus a negative point for Hughes?
We have three buildings pretty close to each other and there
are a lot of employees moving around, so we have recreated
the 'campus feel'. But we should be moving into a new campus
(also in Gurgaon) by end-2006 or early-2007. I expect that
to set new benchmarks across the industry at many levels-from
convenience, to it-capability to environment-friendliness.
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