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MARCH 26, 2006
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Trade Battle
Hots Up

The never ending fight between European Union and the US has taken another twist. The EU has threatened to impose up to $4-billion-worth of sanctions on the US, after the WTO upheld a ruling that the latter failed to end an illegal tax rebate for exporters. Analysts believe that us now has three months to act to avoid the reimposition of retaliatory measures. A look at the flare up.


e-Credit: What Next?
In most developing countries financial service providers are not yet in a position to use modern credit risk management techniques. Many developing economies still need to establish functional credit information systems in order to improve the quality of financial information. Will they?
More Net Specials
Business Today,  March 12, 2006
 
 
TREADMILL
A Family Affair
 

If you don't enjoy exercising then there's no point in doing it. you may as well let that gym membership lapse, sit back with a case of cold beer, fry up some greasy snacks to go with it and go sit in front of the TV. I've seen people in gyms go through their workout routines as if they were unpleasant chores. Overweight men and women with bored expressions, doing biceps curls with much less weight than what they ought to lift or walking slowly on treadmills with a slouch and a frown or going through the motions of doing abdominal crunches with the worst form you can imagine.

If you don't enjoy your workout it is unlikely that it will benefit you too much. That's because you're much more likely to either a) skip it or b) shortchange yourself by not doing it well enough. And many, many people who start out on an exercise regime drop out of it every year. Ask your local gym how many of their registered members are active (i.e., they show up at least three times a week) and you'll see for yourself how inadequate our collective passion for exercising is.

Yet, once in a while you come across exceptions. Last fortnight, such an exception came in the form of an e-mail I received from a reader. This was a 33-year-old woman writing to tell me about her and her family's (husband, 10-year-old son and herself) exercise regime, which I think was extremely impressive and admirable. Here, judge for yourself:

She works out five days a week. Her routine involves a 30-40-minute run followed by a weight training session where she exercises two body parts a day. Her husband is a half-marathon runner and a mountain climber who's training for the full marathon and runs every morning at 4 a.m., clocking 80 km a week. Her son, 10, is a competitive swimmer who practices two hours a day, six days a week. Yes, it's a family of fitness freaks who enjoy working out and have made exercise an integral part of their lifestyle.

Making workouts the centre of your lifestyle, in my opinion, is the key to making them work best for you. Also, involving the family in workouts can make them more fun. If you're a couple, go to the gym together or go jogging together or do yoga together. That way you're likely to make it less boring and more enjoyable. What's more, most gyms have special discounts for couple memberships-all the more reason why you should encourage your spouse to join you in the gym.


write to musclesmani@intoday.com

Caveat: The physical exercises described in Treadmill are not recommendations. Readers should exercise caution and consult a physician before attempting to follow any of these.


HEAR IT RIGHT

You may be a gadget freak and can't live without your iPod or MP3 player, but pause a while to hear the latest on noise pollution. With over 80 million people in India suffering from hearing problems, noise pollution is no small issue.

What Is It: Noise-induced hearing loss arises from repeated exposure to moderate noise. Loud noise also leads to an increase in blood pressure.

Causes: Says Dr Shalabh Sharma, Senior ENT Consultant, Sir Ganga Ram Hospital: "Often, unrecognised loud sounds could cause serious damage to the ear. These include personal and home stereos with and without headphones, mobile phones, iPods, and video arcades. The problem, in some cases, is associated with genetic acceptability, i.e., some people can have more tolerance (based on their genes) for loud noises than others."

Symptoms: Noise-induced hearing loss may not happen overnight. There is no pain. One may notice a "ringing" sound in ears. One might have trouble hearing people talk. After several hours, may be a few days, these symptoms usually go away. However, when exposed to this kind of noise again, and then again, one could lose the facility of hearing permanently.

Prevention: Protective devices such as earplugs, earmuffs and canal caps are helpful. An earmuff may cost around Rs 200-250. According to Dr Sharma, "Noise-induced hearing damage is related to the duration and volume (measured in decibels) of exposure. A personal music player normally produces sounds of more than 100 decibels, a volume that may damage the hearing of a person exposed to the sound for more than two hours a day over a long period of time." Research conducted worldwide shows noise levels above 85 decibels for eight hours a day will harm hearing over time, while noise levels above 140 decibels can cause damage to hearing after just one exposure. Shhhh!


PRINTED CIRCUIT

You're Toast
Panasonic NB-G100PS

It looks like a cross between an old-world window air conditioner and a new age media centre, but is actually something that does something much more mundane. Panasonic's nb-g100ps is a toaster. Only, instead of using heating roads like conventional toasters do, it does infrared technology. It can toast bread, thaw frozen pizza and warm croissants up to 40 per cent faster. It doubles up as an oven as well. And it costs just $120 (Rs 5,400).

Where: Expect this toy to be making its way to Indian markets soon.

Digital Sucks
Clearaudio Master Reference Turntable

One of those valves-are best, analogue-rocks types are you? Then, this turntable is just the thing for you. The UK-based Crane Audio, a name not unfamiliar to most audiophiles, has launched what it calls the most advanced turntable ever, the Master Reference Turntable. It is powered by three separate motors, shaped like a six-pointed star that circumscribes a circle (a resonance optimised structure, we are told), and a side-force-free belt arrangement (outside the structure; see picture) that is supposed to reduce the impact of the motors on the music.
How much: $19,000 (Rs 8,55,000).
Where: Order on www.craneaudio.com.

Camera Fest's Best
Big Isn't Always Better

The photo marketing association is hosting its annual fest of all things to do with digital photography in Florida and that means manufacturers are pulling out all stops, announcing new digital cameras at an unprecedented pace. Kodak, fresh from a change of logo, is launching four new cameras at the fair; of these the c533 is the most interesting, simply because it is one of the most basic around (it is a 5 megapixel camera with not too many toys, but it does boast a 37-111mm zoom lens and a decent LCD screen). That makes it perfect for the beginner. The product is expected to retail at around Rs 10,000 when Kodak launches it across the world in mid-2006.

Colourful Showers
(No, it isn't what you're thinking)

Well, this is one time this section is featuring a product that it doesn't know will ever be launched in India. Still, this new showerhead with built-in leds (it's from Japan, where else?) is something. It doesn't require wires or batteries. The leds are powered by water rushing through and they change colour depending on the temperature of the water, blue for cold and bright red for hot.
How much: 10,500 Yen (Rs 4,013 approximately)
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