The first time
business today published its best Cities for Business survey was
in 1994. Since then, we have published five of those surveys,
including this one. Our research partner this year was Synovate,
a global market research firm. Here's how Business Today and Synovate
went about the survey:
The Objective: The rationale behind
the survey has always been the same: To rate India's top cities
in terms of their business appeal. Broadly, we wanted to find
out the quality of work life, the quality of social life and suitability
for doing business.
The Universe: The most important 18
Indian cities-Mumbai, Bangalore, Delhi, Chennai, Hyderabad, Kolkata,
Pune, Ahmedabad, Mysore, Vizag, Coimbatore, Nagpur, Surat, Lucknow,
Jaipur, Indore, Kanpur and Patna-were identified for inclusion
in the survey.
Respondents: The research was conducted
among a select group of respondents, picked from six different
categories: CEOs and industrialists; self-employed professionals;
senior managers; policy makers (government officials and bureaucrats),
spouses of executives, and B-school students. A total of 1,584
respondents were polled, spread over Mumbai, Delhi, Bangalore,
Hyderabad, Kolkata and Chennai. Synovate researchers conducted
telephonic interviews using a structured questionnaire. Respondents
who refused to be telephonically interviewed, were met personally.
The Parameters: To arrive at the Perceptual
Score, 36 parameters were drawn up and broadly divided into four
heads: Physical infrastructure, social infrastructure, labour
and government support, and market potential. The parameters were
assigned weightages depending on their importance as rated by
the respondents. To arrive at the Objective Score, a master-list
of parameters was drawn up. From this list, 10 parameters were
culled for which statistics on the states, districts and cities
were available. The data was obtained from a wide range of data
banks.
The Scoring: The following method
was used to arrive at the Perceptual Score. A net score was derived
for every city under each parameter. All respondents voted to
give a particular rating to each city on each parameter. The ratings
were on a 10-point scale. Following this, each parameter was given
a specific weightage based on the number of respondents who had
voted it to be important or not important as far as its contribution
to the overall attractiveness of the city as a business destination
is concerned. This gave the perceptual scores among each respondent
category for all the parameters. For the Objective Score, the
available data for each particular parameter was considered-for
example, the total length of roads in a city, the presence or
absence of airports and traffic conditions. Some of the negative
parameters such as crime rate and pollution were, however, assigned
scores in a reverse order-a minus one for 'high' and a plus one
for 'low'. The overall score for each city was arrived at by giving
a weightage of 0.7 to the Perceptual Score and 0.3 to the Objective
Score. Finally, to come to the individual city score, the following
weightages were multiplied to the consolidated score: CEOs and
Self-employed professionals were assigned a weightage of 0.25
each, Senior managers and Policy makers (Government officials
and Bureaucrats) 0.15 each, and Spouses of executives and B-school
students 0.10 each.
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