APRIL 14, 2002
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Tete-A-Tete With James Hall
He is Accenture's Managing Partner for Technology Business Solutions, and just back from a weeklong trip to China, where he checked out outsourcing opportunities. In India soon after, James Hall spoke to BT's Vinod Mahanta on global outsourcing trends and how India and China stack up.


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Vision 2010: A Corporate Odyssey
An event put together to launch BT's second in a series of four collector's issues collectively called India Inc: The Next Big Leap, put the spotlight on corporate India's vision for itself and the country by 2010.
Chief Guest of the evening and Member Planning Commission, N.K. Singh, delivers his keynote address, as (from left) P.R.S. Oberoi of East India Hotels, Jagdish Khattar of Maruti Udyog, Rajiv Kaul of Microsoft India, and Siddharth Verma of Reebok India Co. look on

Where there is no vision, the people perish.'' Bible (Proverbs 29:18). The starkness of that truth was evident to the enlightened thousands of years ago. That truth today is a pressing imperative to a nation of one billion, standing at the cross-roads. Consider the country's dilemma: it has a quarter of the world's poor; its per capita income of $450 ranks 162-lower than that of El Salvador. Infant mortality rate at 83 per 1,000 is higher than China's 36; adult literacy rate is lower than even Bangladesh's, and only 46 per cent of urban population has access to sanitation, although smaller countries like Costa Rica and Malaysia have eradicated that problem.

On the other hand, India is an emerging software powerhouse. By 2008, software and it-related services are expected to fetch $87 billion in revenues (as per Nasscom-McKinsey estimates). It has a huge English-speaking workforce that costs much less than those in most other countries-a reason why more and more back-office work, and even design work, is moving to India. So, what we have essentially is two Indias: one that is growing, prospering and getting integrated globally, while the other is poor, isolated, and starving.

Whether or not this divide can be bridged is not a question; for, it has to be done. Rather the question is how? The answer to that must begin with a vision; an idea of the ideal nation. A vision of an India where the fruits of economic labour hang low for all to pick; a vision that confers economic independence and self-respect to despairing millions.

BT's Editor-in-Chief Aroon Purie hands over a copy of the special issue to N.K. Singh for launch.
A member from the audience of 300-plus poses a question to the panelists.

So, what kind of an over-arching vision should India build? How must the fabric of that great dream be woven? When Business Today put these questions to corporate India, 50 of its best CEOs came forward with their insights and solutions, all of which has been packed into a special issue entitled 'The New Visions'. The 50 essays form part two of our four series on India Inc: The Next Big Leap, the first being on The New Entrepreneurs, released three months ago.

To mark the launch of the special issue, BT invited more than 300 of Delhi's corporate honchos-including, among others, Sudershan Banerjee, CEO, Hutchison Telecom (Essar JV); Naina Lal Kidwai, Vice Chairman, JM Morgan Stanley, O.P. Lohia, Managing Director of Indo Rama Synthetics, and K. Swetharanyan, Managing Director, Gestetner India-to an action-packed evening at the Hyatt Regency's Ball Room.

Four CEOs who had originally written essays for the special issue were invited to present their immediate concerns in the form of a brief presentation each. These CEOs were: P.R.S. Oberoi, Vice Chairman and Managing Director, EIH Ltd; Jagdish Khattar, Managing Director, Maruti Udyog; Rajiv Kaul, Managing Director, Microsoft India; and Siddharth Verma, Managing Director, Reebok India Company. The Chief Guest for the evening, N.K. Singh, former Secretary to the PMO and currently Member of Planning Commission, launched the special commemorative issue.

Flagging off the evening, Singh gave a number-crunching perspective to where India stood and where it must reach. ''For the first 30 years (since Independence),'' Singh said, ''we grew at 3.8 per cent or so. Our per capita income grew by 1.3 per cent. In the eighties, the GDP was hovering at 5.8 per cent and 3.2 per cent was the rise in per capita. In the nineties, the GDP growth was 6.4 per cent and per capita income grew by 4.1 per cent.''

Outlining the numbers, Singh questioned whether India's growth had been fast enough, and whether its goals had been visionary enough. The conclusion: not enough on either count. Singh went on to note that it would be possible for India to achieve growth rates in the region of 8-9 per cent and make significant gains. ''Every Indian would find gainful employment and every village will have water supply, literacy will rise from 65 per cent to 85 per cent, forest cover will go up from 19 per cent to 33 per cent, infant mortality rate will plummet from 63 per cent to 18 per cent, and poverty down from 27 per cent by about 10 per cent. This is how I see the Indian economy developing.''

"Tourism can spread prosperity"
P.R.S OBEROI, Vice Chairman & MD, EIH Ltd
The tendency among some of my colleagues in the industry is to blame the government for our problems. But that is hardly the right approach. Instead, we need to work together to educate people about the importance of tourism as a driver of growth and prosperity across the country. Travel and tourism is the largest industry in the world, but in India it, unfortunately, hasn't been recognised as an industry. If we do the right things, this industry can grown exponentially. India attracted some 2.3 million visitors last year, versus 26 million of China. I believe the number of actual tourists (excluding business visitors and NRIs) is only 5 lakh. What can we do to spur growth? I have a short list of to-dos:

» We need to build good international airports, because that's the first impression a visitor gets of a country.
» Taxes in the industry are high. Did you know that a meal at our hotel in Mumbai attracts a tax of 32.5 per cent?
» We need to ease visa restrictions. If we make entering this country difficult, tourists won't come.
» We need to improve our road and rail network; why can't we have private trains like in several other countries?

The bottomline is this: Travel and tourism can employ up to 30 million people over the next seven to eight years-provided we do the right things.

"Create an opportunity basket"
JAGDISH KHATTAR, Managing Director, Maruti Udyog
By 2010, we should be in a position to give our people, what I call, an opportunity basket. This includes everything: education, healthcare, jobs, clean environment, and generally an opportunity to prosper. By 2010, we would have finished six decades as a free nation. Hence, this vision is modest. As I see it, there are three key systemic weaknesses:

» The government spends more than what it earns, and public debt is ballooning. We need to curb it.
» We are subjecting our people to global competition without preparing them adequately for it.
» Our labour productivity continues to be low compared to countries like the US.
» That said, there are three positive factors in our favour:
» We are able to produce global players.
» We are a big nation and, hence, will always be on the global radar
» We are globally competitive in some sectors such as IT

To realise our vision 2010, we need the three components of our economy to work together: the government, industry, and the individual. The state will have to create the proper environment, industry will have to become more competitive, and the individual will have to become more productive and skilled to be effective.

Overall, the times ahead will be difficult, but one filled with challenge and excitement.

Singh, who turned up in his trademark yellow tie, also handed out a five-pronged caveat. He said however hopeful he was of the future, it would all come to nought unless the dangers are taken into account.

  • There needs to be much greater national consensus on economic reform. This consensus is weakening.
  • The issue of fiscal management has to be addressed. There is need to redress the finances of the state and the Central governments and the fiscal deficit of the government should be made more manageable.
  • Infrastructure needs to take a sharp growth curve. Power has to be made more available and affordable, telecom deregulation has to gather momentum, the road network has to be expanded, the privatisation of the port sector need more steam to increase turnaround time.
  • The fourth issue is not really about the digital divide, but the growing regional divide. There are large disparities between the states-there are some growing at 8-9 per cent and those growing at 2 per cent. This needs correction as it could lead to social tensions.
  • The pattern and quality of growth must keep pace with the employment level in the economy. And for sustainable employment, the services sector should grow. "We will have to become a global partner in a rapidly integrating world economy," Singh stated.

The four panelists more or less spoke in line with Singh. It was clear that a vision of this magnitude can not be pulled off either by industry or the government alone. In fact, as Jagdish Khattar of Maruti Udyog pointed out, a three-pronged collaboration among the administration, industry and individuals was required to reinforce the gains that each made separately (See ''Create an opportunity basket'').

What was heartening for the audience of 300-plus to hear was the fact that despite the problems industry and people in general faced in their day-to-day lives, the experts on the panel believed that India had a lot of things going its way. Rajiv Kaul of Microsoft, for example, said that he believed India would be a major economic power by 2010. Others like Siddharth Verma of Reebok pointed to India's vast pool of managerial and technical talent as a reason for optimism.

That, in fact, was the leitmotif of the 50 essays in the special issue. In his essay, Ratan Tata, Chairman, Tata Sons, kept referring to telecommunications as one of the forces that would shape India's destiny. ''Looking ahead,'' he wrote, ''improvements in connectivity will be one of the important foundations to enable Indian to be part of the modern world.'' Speaking in a similar vein, K.M. Birla, Chairman, A.V. Birla group, notes: ''In meeting the challenges of globalisation, and the consequences of India merging with the global economy, we are talking of changing the psychology of people, of broadening the canvas, setting sights on winning a larger share of a huge opportunity-encouraging people willing to dream that big dream, and to take that big leap.''

As the evening wore on, an elaborate course-from the exotic 'tandoori salmon' to the 'New Zealand lamb leg with red wine'-was exquisitely laid out, and the panelists and invitees got a chance to mingle over food and wine. Sudershan Bannerjee of Essar Hutchison, was heard quipping, quoting London Business School professor Sumantra Ghoshal: ''We Indians know what needs to be done, we don't have the courage to cover the gap. We need to do it.'' K. Swetharanyan, Managing Director, Gestetner India, felt that the event was a good forum ''to think aloud what will happen to India by 2010, with a wide spectrum of industry sharing its perspectives.''

As the crowd dispersed, the Business Today glow sign, part red, part blue, displayed a baseline that has embraced the organisation since the very beginning-'Managing Tomorrow'. And 'The New Visions' not only complements, but also furthers that eternal baseline. Like the English writer James Allen once said, ''Your vision is the promise of what you shall one day be....'' And that's precisely why a nation without any vision will eventually perish.

"We have to build our infrastructure
RAJIV KAUL, Managing Director, Microsoft India
I feel very confident that by 2010, India will emerge as a major economic power globally. Take a look at these numbers: Our GDP is around $500 billion and we are 1 billion-plus people. Our share of the world trade is 0.8 per cent and that of China 3.4 per cent. If we can double our per capita income, we would have achieved a great milestone. I believe we can reach a per capita of $1800 by 2010, with the population at 1.2 billion. But that involves almost quadrupling our GDP growth. We can't do this alone; we have to tap resources of developed countries. But there are some preconditions: one, industry and government must collaborate to create a more robust and open economy; two, we have to build our infrastructure and, three, we have to invest in R&D. India's advantage is its intellectual talent. Today, most of it is focussed on short-term gains. Unless you add value, the advantage won't last. We need to make a big cultural change in terms of bureaucracy: faster and simpler clearances have to come about, labour and capital market reforms are also needed, eventually moving towards a free-market economy. This is needed not only to attract foreign investment, but also to make Indian industry competitive. Finally, in the last 10 years, technology played a key role in driving productivity. The next 10 will see the arrival of a digital revolution, which will transform business and society.
"Smart people in a difficult country"
SIDDHARTH VERMA, Managing Director, Reebok India Company
My industry is relatively new. It emerged in the late 70s and early 80s, and was shaped by broadly three trends: one, acceptance of athletic footwear for casual purposes; two, entry of (more) women into athletic and fitness; three, the shifting of athletic goods manufacturing from the US to Asia. Reebok's management was very excited when it first came to India. Many things happened subsequently that changed the initial promise. Therefore, future investment in India would be tough unless we are able to show returns for what we already have invested here. Having said that, I am optimistic. India is a rewarding market. We have been making money last three years. We are in a position to supply global managerial talent to our parent in the US. We may not have size, but we do have growth-even if small. In other words, we are emerging as smart people who belong to a very difficult country. Still, we have set a few goals: We want to make a meaningful contribution (to Reebok) in a global context; 10 years from now, 5 per cent of Reebok's profits will come from India. The question is how do we do this? We need to be designed less for metro-centric consumers; instead we need to have Indianness not only in advertising, but product and pricing. We need strong export capability. Lastly, I believe we will continue to grow because we have extraordinary marketing people. We need to do that across businesses...work together like a football team.

 

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