|  
  The 
              past year has seen two kinds of trends in technology journalism 
              in India. The first has been to lament the death of the great American 
              opportunity in it services. This opened up several avenues of writing 
              for unimaginative journalists (some work for this magazine, but 
              the proportion, small mercies, is lower than the industry average): 
              of how tech companies were cutting costs, laying off people, diversifying 
              into new markets and product segments, ignoring chances to 'go up 
              the value chain', a favourite phrase in the Indian it industry circa 
              2000, and jumping into the it-enabled services bandwagon (call centres, 
              business process outsourcing), sob, sob. The second trend has been 
              to write about emerging stars: companies born in the throes of the 
              trough that have what it takes to become tomorrow's Siebel Systems, 
              Intel, Microsoft, or Infosys.  Nasscom's recent announcement on the performance 
              of the Indian software industry, and the reaction it provoked in 
              the media-some bullish, some bearish-should be seen in this context. 
              The numbers, for those who happened to miss out: the industry registered 
              a turnover of Rs 36,500 crore in 2001-02; it services comprised 
              81 per cent of this; and it-enabled services 19 per cent. And while 
              it services grew at a modest 22 per cent, it-enabled services did 
              so at a rapid 71 per cent. Worryingly, billing rates declined. From 
              $60-65 an hour to $55-58 an hour for onsite work, and $28-35 an 
              hour to $18-25 an hour for offshore work. In 2002-03, Nasscom expects 
              it services to grow at 22 per cent again.  So, what does one make of the numbers, especially 
              in the light of the financial results of three it biggies, Infosys, 
              Wipro, and HCL Technologies. The first, which hopes to increasingly 
              become a consulting company a la Accenture, saw its revenues grow 
              by 37 per cent in 2001-02 and expects 17-20 per cent growth in 2002-03; 
              the second, which was widely perceived to be more resilient than 
              other companies because of its focus on the 'technology services' 
              space, grew at a more modest 12.35 per cent in 2001-02, and did 
              not give a guidance for the year; and the third, which is widely 
              perceived to fit somewhere between Infosys and Wipro in the technology 
              hierarchy, grew by around 6 per cent in the first nine months of 
              the year (the company closes its books in June).  Those are the plain facts. And they should, 
              surprise, surprise, bring cheer to Indian companies. Here's why. 
              One, billing rates are bound to decline: heard of any technology 
              product where prices go up? Two, the it outsourcing business will 
              remain offshore-centric. The offshore business grew 70 per cent 
              in 2001-02 (onsite grew a meagre 10 per cent), and Indian companies 
              are well posed to leverage this growth. Three, the high-end 'technology 
              services' market in the US is currently going through a dip-largely 
              caused by the sub-optimal structuring of the telecom industry where 
              standards are still emerging. Once this sector looks up, companies 
              like Wipro and HCL, which have significant exposure to the technology 
              space will see their business improve. Four, India's software biggies 
              are far from dead; the top 10 software companies accounted for 73 
              per cent of the growth in the sector in 2001-02. And five, the domestic 
              market for software solutions should, sooner than latter, blossom. 
              For instance, India's booming telecom market-50 million cellular 
              connections and 100 million terrestrial ones by 2005-06, up from 
              around 6 million and 34 million now-presents an opportunity for 
              information technology services companies focussed on that space.  No other market, with the possible exception 
              of China, is as attractive. Last word: translate the numbers into 
              dollars and present it to an American CEO. A 22 per cent growth 
              on a base of $8 billion would make the best of them drool. |