The
past year has seen two kinds of trends in technology journalism
in India. The first has been to lament the death of the great American
opportunity in it services. This opened up several avenues of writing
for unimaginative journalists (some work for this magazine, but
the proportion, small mercies, is lower than the industry average):
of how tech companies were cutting costs, laying off people, diversifying
into new markets and product segments, ignoring chances to 'go up
the value chain', a favourite phrase in the Indian it industry circa
2000, and jumping into the it-enabled services bandwagon (call centres,
business process outsourcing), sob, sob. The second trend has been
to write about emerging stars: companies born in the throes of the
trough that have what it takes to become tomorrow's Siebel Systems,
Intel, Microsoft, or Infosys.
Nasscom's recent announcement on the performance
of the Indian software industry, and the reaction it provoked in
the media-some bullish, some bearish-should be seen in this context.
The numbers, for those who happened to miss out: the industry registered
a turnover of Rs 36,500 crore in 2001-02; it services comprised
81 per cent of this; and it-enabled services 19 per cent. And while
it services grew at a modest 22 per cent, it-enabled services did
so at a rapid 71 per cent. Worryingly, billing rates declined. From
$60-65 an hour to $55-58 an hour for onsite work, and $28-35 an
hour to $18-25 an hour for offshore work. In 2002-03, Nasscom expects
it services to grow at 22 per cent again.
So, what does one make of the numbers, especially
in the light of the financial results of three it biggies, Infosys,
Wipro, and HCL Technologies. The first, which hopes to increasingly
become a consulting company a la Accenture, saw its revenues grow
by 37 per cent in 2001-02 and expects 17-20 per cent growth in 2002-03;
the second, which was widely perceived to be more resilient than
other companies because of its focus on the 'technology services'
space, grew at a more modest 12.35 per cent in 2001-02, and did
not give a guidance for the year; and the third, which is widely
perceived to fit somewhere between Infosys and Wipro in the technology
hierarchy, grew by around 6 per cent in the first nine months of
the year (the company closes its books in June).
Those are the plain facts. And they should,
surprise, surprise, bring cheer to Indian companies. Here's why.
One, billing rates are bound to decline: heard of any technology
product where prices go up? Two, the it outsourcing business will
remain offshore-centric. The offshore business grew 70 per cent
in 2001-02 (onsite grew a meagre 10 per cent), and Indian companies
are well posed to leverage this growth. Three, the high-end 'technology
services' market in the US is currently going through a dip-largely
caused by the sub-optimal structuring of the telecom industry where
standards are still emerging. Once this sector looks up, companies
like Wipro and HCL, which have significant exposure to the technology
space will see their business improve. Four, India's software biggies
are far from dead; the top 10 software companies accounted for 73
per cent of the growth in the sector in 2001-02. And five, the domestic
market for software solutions should, sooner than latter, blossom.
For instance, India's booming telecom market-50 million cellular
connections and 100 million terrestrial ones by 2005-06, up from
around 6 million and 34 million now-presents an opportunity for
information technology services companies focussed on that space.
No other market, with the possible exception
of China, is as attractive. Last word: translate the numbers into
dollars and present it to an American CEO. A 22 per cent growth
on a base of $8 billion would make the best of them drool.
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