FEBRUARY 2, 2003
 Cover Story
 Editorial
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The Year Of
The Bull

Will 2003 be the year of the primary market's revival? Depends on the secondary market. And after a long lull, bullish trends have finally started emerging here. The result: a glittering line-up of planned IPOs.
A BT exclusive.

Mother Dairy
Whipping It Up

It is striking strategic
alliances, slashing costs,
and launching new
products in a bid to
transform itself from a
cooperative to a marketing
powerhouse. Meet the
new Mother Dairy.

Read More

Seeking L&T
Did Grasim violate the takeover code or
not? Whatever, SEBI hasn't been able to pin
it down. And so, K.M. Birla moves another
step closer to cementing his dream: of
taking over L&T.
more...
Software's Rainmakers
Meet the unsung heroes of India's software revolution—the market warriors who actually go out and battle for contracts, on which everything else really depends. Here's a listing of Indian IT's rainmakers. more...

Prahalad & Gupta
Two overseas Indians. Two minds.
Two of the finest minds that India, some
reckon, ought to be listening to.
C.K. Prahalad is an academic. Rajat Gupta
is a strategist. Both have ideas, and advice
on what India needs to do. Meet them
both.
more...

Unbreakable
HTA, now called J. Walter Thompson, is
one unbelievable agency. It hasn't won any
major award for ages, continues to operate
without a national creative director, and
has turned its succession plan into a mess.
But it is likely to remain India's biggest
agency. more...
Match Maker
It's a company that sport-marketing-guru Mark H. McCormack founded. And seven years after its Indian subsidiary opened shop, IMG has finally managed to turn an industry out of sports marketing. BT takes you inside the glamorous, but sweaty, world of sports and entertainment marketing. more...
 

Tata Goes To The Movies
Tata Infomedia used to be a seller of
dry listings, such as Yellow Pages.
Now it has turned moviemaker. The returns
may be tempting. But can it make a go
of it in an industry that's notoriously
haphazard and unorganised? BT gets
up close.
more...

 
 
Retail Learning Curve
The Indian retail revolution, experts said, would go faster-with the benefit of the West's experience already there to begin with. But more and more retailers are discovering that retail in India is not the same as retail anywhere else. This places a premium on being higher up the local learning curve.

More Web Exclusives
More Net Specials

Walkabout
By Deputy Editor
R. Sukumar


Hard-Sell
By Special Correspondent
Shailesh Dobhal
Time To Cheer
The good times are rolling back. Equity funds are back with a bangturning in a superb performance for the last quarter. It may be time to dump your pessimism and get moving. more...
Variable Tussle
Variable pay is closing in, and
some employees are terrified. It's
worth trying to understand
why. more...
The Case Of Range Dynamics
Can Loka Auto widen its product range
while maintaining its cost advantage?
J. Khattar of Maruti Udyog, V. Dixit of
General Motors and auto consultant
M.A. Baig debate. more...

Shop Till You Drop
They were just approaching the age of consciousness when India liberalised.
Now students at some of India's finest institutions, GenNext is simply focused
on getting ahead.
more...

Changing Drivers
Maurizio Paulo Bianchi exits Fiat India, Jimmy Bedford distills whisky, Dilip Pendse faces arrest, Pranab Barua launches tea, Rajiv Nair quits Microsoft and Raj Loomba engages NRIs.
more...
Wide Angle by Ranjit Shastri
Notes From The Trough by Mahesh Murthy
Leadership Secrets by Anand Ekbote

Still Cold On India
Nostalgia and sentiment, not economic pragmatism was the over-riding theme of the Indian government's first NRI meet.
more...

Box-office Whimpers
Two big-banner Bollywood releases flatter only to deceive.
more...

Tradetalk
Supachai Panitchpakdi, WTO's Director-General, speaks on major trade issues.
more...

No Cause For Concern
S&P's reaffirmation of its junk bond status for India's local currency debts fails to create
a ripple.
more...

Help, Tarun!!!
Tarun Sheth addresses your career concerns every fortnight. more...

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