FEB 16, 2003
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Retail Learning Curve
The Indian retail revolution, experts said, would go faster-with the benefit of the West's experience already there to begin with. But more and more retailers are discovering that retail in India is not the same as retail anywhere else. This places a premium on being higher up the local learning curve.


The Fatty Fight
No, not about obese consumers waving fists at fat food marketers. But India's many bathers wondering whether their soaps have adequate 'total fatty matter'-an issue of the 1980s that has made a zombie reappearance. But bathers have choice, don't they… so what's the fuss all about?

More Net Specials
Business Today,  February 2, 2003
 
 
The Soft Approach
 

There is that fine difference between managing efficiently and inspiring powerful loyalties. It is the latter that drives people to go that extra mile and deliver beyond set targets. An emotional pull can inspire excellence even from otherwise mediocre performers.

Such attachment sensitises workers to the need for continuous betterment and reaching beyond the ordinary. They find themselves effortlessly putting in those extra hours and actually enjoying it. This also keeps the workers charged up-continuously.

  F--- You Money  
  Reciprocal=Optimum  

An emotionally sensitive leader 'connects' with the workers. Such a leader knows exactly when he needs to give them that little pat on the back and when he needs to be firm. This perfect balance stems from a deep understanding of what makes each individual in his team tick, allowing the leader to accordingly tailor his approach to each of his employees and optimise performance.

Not all leaders, however well trained in business schools and leadership programmes, have the ability to create strong emotional bonds with their people. This ability can only come from possessing boundless emotional energy, drive, sensitivity, and most importantly, the ability to differentiate between whipping up irrelevant sentiments and inspiring genuine emotional bonding to deliver results.

The difference between a well-run company and a great company lies in the presence or absence of these emotional bonds-bonds that build teams, make every individual see beyond his personal victory, instill a sense of belonging, and enable diverse groups of people to follow a common vision.

 

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