Bakshi's
Pepsi
A
year into his job, Rajeev Bakshi is
ready to charge ahead with his strategy
for PepsiCo India. Cost control is one
aspect. Beyond that, expect refreshment
in the form of reworked advertising, brand
repositionings and a series of non-fizz
launches.
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India
Today Economists Panel
Can taxation ever be perfect? Surely not.
But it could still be a whole lot more
economically intelligent. The Board of
India Today Economists (BITE) held a
discussion with Vijay Kelkar, and came up
with some interesting observations and
some sound advice.
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