DEPARTEES...
|
» Can
leave a vacuum
» Can steal
trade secrets
» Can poach
other execs
» Can nullify
strategies |
...BUT COMPANIES... |
» Can
use succession plans
» Can use
secrecy contracts
» Can digitise
knowledge
» Can reduce
'star power' |
Ramakrishna
Karuturi, Chairman and Managing Director of the Rs 370-crore Karuturi
Group, knew that dreams die for many reasons. But being hollowed
out by his own top man was not among them. The man had hired a ceo
for his group company, Karuturi Networks, to make a go of VOIP telecom
technology in the international call market. He had invested a claimed
half-million dollars in R&D to develop a proprietary 'black
box' for the purpose. Little did he worry about its ownership. So
imagine his shock when the CEO quit to set up his own company with
the same blueprint, based on the same device.
"More than one year's work and an Intellectual
Property worth at least $10 million had been stolen," Karuturi
recounts, bitterly. He sought legal help, has filed charges, but
no redressal can come soon enough to save his dream.
Brains Can Go
Sometimes, it's other less defined intellectual
matter that a company loses with a top-level departure. Intimate
knowledge of processes, the little trade secrets that go undocumented,
knowledge of specific market needs... a whole tissue-mass of grey
matter that is not exactly the company's property, in legal terms,
but is definitely of very high value to its success prospects. When
Phaneesh Murthy, Infosys' sales whizkid in America, left the company,
he took away intimate details of the US operations, and some suspect
perhaps even the sales success formula. Murthy has now joined Quintant,
a rival in the BPO space, as its advisor, and has not only won multi-million
dollar deals for his new company, but also lured four senior Infosys
employees away. Infosys has lost its UK operations head, Sanjay
Vishwanath, and global brand manager, Jessie Paul, to Quintant.
Two more people have also switched over.
Infosys declined to comment on the issue, citing
its silent period obligation (under sec regulations). Also, it can
be assumed that most clients use Infosys' services for reasons far
more strategic than personal equations with individuals. But still,
it is hard to deny that Murthy's departure has injured the firm.
No matter how professional and systemised business
operations get, companies lose a lot when they lose genuine talent.
More often than not, this is because genuine talent is independent
of corporate systems.
Independence Of Individuals
Individual competence may lie behind the most
exciting business success stories, but the archtypal company sees
it in its interest to ensure that it runs as an institution. To
the outside world: as a corporate brand, with consistent constitutional
values, regardless of incumbents. To the inside world: as a self-perpetuating
profit machine, in which success is a function of the way business
resources are coordinated and programmed to operate. A function,
that is, of systemised team effort.
Part of the human resource system, say hr managers,
is to ensure that shock departures are minimised to begin with.
Explains Rajnish Kohli, Head (Strategic Planning and Communications),
HCL Perot Systems: "The process should start at the time of
hiring. It is a standard practice in HPS that senior personnel have
to sign a contract that they will not join competitors or lure talent
away from us for a specified period." A system of constant
feedback and monitoring provides early warning signals, feels Kohli.
Switch decisions are typically long in planning, and that's enough
time for damage control. "So if early signals can be detected,
efforts can be made to retain the person or ensure that the departure
has no significant impact." Ensuring a mutually pleasing separation,
he adds, helps the company.
Others, though, suggest an even more proactive
policy. Pratik Kumar, Corporate VP (HR), Wipro, favours heavy institutionalisation
of business processes. "Attrition is a fact of life which cannot
be wished away," he says. "For example, with a key marketing
person who interfaces with clients, one has to ensure that there
are multiple touch points within organisations for clients. No single
individual should be allowed to become a star." Documentation
is critical. Every manager ought to file regular reports on the
status of projects, decisions taken and the information and reasoning
on which these were taken. Digitised, much of this can be made part
of a knowledge management (km) computer system. Managed well, such
intensive e-documentation shortens the learning curve of the next
incumbent, who gets ready access to the databases and decision-making
algorithms of the departing executive. Wipro also has a policy of
identifying three people for each key position who could take on
the task in case of a sudden exit. "Since these people would
be mentored and would be aware of the work being done by their mentor,
replacement becomes easy," says Kumar.
Chips Of The Block
To tech buffs, km systems are the most promising
tools that can be deployed by companies to combat top-level departures.
What a km system does, in brief, is map the management's collective
mind, to the extent possible, for digital storage. Elaborates Makarand
Padalkar, Chief of Staff (Executive Management), iflex Solutions:
"km ensures that knowledge is not centralised, and is channelised
companywide, on a need-to-know basis. A proper km process also ensures
that corporate results are independent of individuals."
KM systems, though, still depend on human judgement,
especially for their security. "A company's proprietary information
needs to be protected by a well-defined confidentiality and access
policy," Padalkar says. A hacked km system can do far more
damage than a manager leaving with a xerox set of customer files.
In the end, recruiting people of high integrity
is the only foolproof mechanism to pre-empt knowledge spills. And
every company has beans it does not want spilt-making every firm
a 'knowledge-based company', as Gautam Sinha, CEO of TVA Infotech,
a technology recruitment firm, points out. Appointment letters do
have protective clauses, and there's a whole lot of other policing
that can be done. But before any of that, businesses need to ask
themselves this: whatever happened to loyalty?
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