To
encounter reverse sexism in all its untrammeled glory you will have
to travel to Siruseri, 25 kilometres from Chennai. One day in March,
I did. Siruseri was once a sleepy village on the road to seaside-town
Mahabalipuram. Today, few take that road to the seaside temple-town;
a high-speed expressway, The East Coast Road connects Chennai to
Mahabalipuram. Siruseri, however, has emerged the epicentre of the
infotech industry in Tamil Nadu. Xansa, TCS, and a clutch of other
companies have already put down roots here. The village lies at
one end of Tamil Nadu's most happening it cluster, the Taramani-Siruseri
cyber corridor. The other end, Chennai-borough Taramani boasts Tidel
Park, a 1.28 million square feet hi-tech facility built by a state
government agency.
The road to Siruseri isn't great, but I derive
consolation by repeatedly reminding myself that things will soon
change for the better. The Tamil Nadu government recently approved
the construction of an IT Expressway from Taramani to Siruseri,
and then on to Mahabalipuram (the entire project will cost around
Rs 130 crore). My destination, however, isn't the IT Park. It is
the Golden Jubilee Biotech Park for Women. That doesn't have the
same cadence as The Kalahari Typing School for
Men; then, this is fact, not fiction.
Thirty five minutes from
Chennai, the air is noticeably fresher. The main building with its
dome-shaped entrance, and the large sheds housing the 17 units that
have set up shop here look clean and spacious. They also look new.
Although the idea of a biotech park for women
was first floated in a 1996 seminar in Chennai involving scientists
from the M.S. Swaminathan Research Foundation, United Nation Development
Programme (UNDP), and United Nations Development Fund for Women
(UNIFEM), it wasn't until mid-2001 that the park really opened for
business (the 'official' date of opening was November 2000). And
it did so with one entrepreneur who had signed on just a month earlier.
This was Jayasree Sathyanarayana, who, at 31
years of age, remains the youngest entrepreneur in the park. Sathyanarayana
had spent some time at CavinKare, the company that engendered the
sachet revolution in shampoos, as its head of research.
Today, her company Dream Finders manufactures
a range of herbal cosmetics that are popular with some hotel chains
and in Singapore and Malaysia, boasts its own foot-care product
targeted at diabetics, and had worked on assignments for Big Pharma
including some for Dr. Reddy's Laboratories. Others followed. Circa
2004, the park is almost full up: 17 of the 20 sheds are occupied,
and nine out of 10 acres, allotted. All to women who, in turn, employ
mostly women.
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Woman@work: (L to R) Geetha
Arul, Manager, Biotech Park, A. Mangaiyarkarasi, Goodwill
Industries, Sucharita Kumar, CEO, Biotech Park, J. Sathyanarayana,
Dream Finders, Sabitha Muralidharan, Sabees Foods, and S.
Bhama & V. Sundaravalli, Elbitech Innovations
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The Spirit Of Entrepreneurism
In another life, Dr Sucharita Kumar was a banker.
In 1997, when she heard of the park, she was so enthused that she
quit her job and signed on for the entrepreneur development training
that was on offer. However, she soon realised that the park was
no place to grow orchids-the weather just wouldn't allow for this-and
decided to help other women become entrepreneurs.
Today, as CEO of Golden Jubilee Biotech Park,
she is the first stop for women entrepreneurs considering putting
up a unit at the park. It is her job to gauge how serious the women
who approach her are, assess each for that entrepreneurial spark,
and help chosen ones with managerial inputs.
Most women who approach her are homemakers
wishing to diversify into entrepreneurship, and Kumar has her own
way of assessing their capabilities: she visits their homes to understand
their skills as homemakers and talks to the spouse and the children.
If what she sees and hears tells her that the individual possesses
some managerial capability, she gives her go-ahead, and an entrepreneur
is born.
When Kumar met Sabitha Muralidharan, a tentative
applicant for a unit in the park, she was convinced of the lady's
managerial abilities. A visit to Muralidharan's house reinforced
her conviction. ''Her kitchen looked like a R&D facility,''
recollects Kumar. Muralidharan herself wasn't so sure. True, she
was a great cook, and a stint as a consultant to a processed foods
company-she got to see the insides of a ready-to-eat foods factory
for the first time-gave her some much-needed confidence, but running
your own show is an entirely different ballgame. The park, and Kumar,
were willing to wait. In Marc 2004, Muralidharan became the latest
entrant to the Golden Jubilee Biotech Park For Women.
There are other stories like Muralidharan's
and Satyanarayana's, some about ventures in pure biotech, others
in areas such as processed foods and ready-to-eat foods that can
be classified as biotech companies only if the definition of biotech
is stretched and stretched and stretched. Still, all ventures in
the park are run by women-Kumar says she could have filled the park
faster had she relaxed this criterion-and that's saying something
S. Sankaralakshmi and husband R. Sivasubramanian-Kumar
encourages ventures that has couples working together, although
she takes care to ensure that the wife isn't a sleeping partner
whose task is restricted to ensuring entry into the park-run Dorven
Agro-Eco Bioventures, a food processing venture and dream of a day
when they can go national, with Dorven centres across the country
run by professionals (preferably women, adds the couple).
S. Bhama runs Elbitec Innovations, a company
that manufactures microbial biocontrollers, bio-protectors and bio-pesticides,
key inputs to the growing organic foods trade (organic foods can
be grown using only organic inputs, which Elbitec's products are).
And then, there are established companies such
as MV Diabetes Hospital and Paris Dakner Microspherules that have
established a presence in the park, the former through a research
facility that aims to work on indigenous diagnostic methods that
can be patented and on speciality foods for diabetics, and the latter
through a manufacturing unit that will produce biotech drugs.
Encouraged by its success, Golden Jubilee Biotech
Park is now embarking on Phase 2, a food park. And unlike Phase
1, which was funded by a Rs 4 crore grant from the Department of
Biotechnology, Government of India, the park is now looking to raise
debt to fund its activities. After all, investments of some Rs 20
crore are expected to flow into the park in the next few months.
Enough reason to make a song and dance about International Women's
Day, March 8, and Sathyanarayana promises that will indeed be the
case in 2005. The women were much too caught up with their work
this year.
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