BUSINESS TODAY


		Sensex:

JUNE 23, 2002

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	Wipro's New New Thing Think Wipro and the thing that comes to mind is Azim Premji's multi-crore networth. But the fact is that unknown to most people, Premji has been working on one of the most spectacular corporate transformations. Even as he consolidates his legacy businesses of soaps and bulbs, Premji is turning Wipro, one of India's largest technology companies, from a software hotshop into a product and consulting powerhouse.

60 Minutes: Sanjiv Sidhu

Nobody epitomises India's Silicon Valley dreams better than Sanjiv Sidhu. A diligent Hyderabad boy who went to the US and hit the big times with a pathbreaking software product company, i2 Technologies. But with the dotcom wave crashing, Sidhu is having to build his company all over again.
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	IBM's Rebound Barely four years ago, Big Blue was an also-ran in the Indian IT market. Bad pricing strategies and confusing branding had taken their toll of its PC and server businesses. Now, the company is fine-tuning its focus and betting big on IT outsourcing. And guess what? The strategy is working just fine. more...		Playing To Win Armed with corporate backing, a strong brand and deep pockets, ITC's premium apparel brand Wills Sport has swiftly secured all-India retail presence for itself. This was the easy part. Sustaining the momentum will need a craftier strategy. A look at the odds. more...




	Diving Deeper Whirlpool of India, having put the tumultuous mid-1990s behind it, has used upmarket charm to take leadership of the Indian fridge market and challenge Videocon's mantle in washing machines. But in its quest for mass-market volumes, it is pondering the deployment of a second brand. Is this wise? more...		UB Vs SAB There's no 'small beer' anymore, with consolidation becoming the inevitable reality of India's brewing industry. More excitingly, it's becoming a United Breweries versus South African Breweries two-way battle. One, a domestic veteran, the other a global challenger. Ready with your bets? more...




	Nightmare On Dalal Street Never an easy market to comprehend, the Indian stockmarket today is at its whimsical best: Up one day, down the other, and up again on another. With the fear of India-Pakistan war playing on its mind, Dalal Street is likely to stay jittery. Here's how you can ride the roller-coaster. more...




	from India
	from outside India






Watching I-flex IPO A host of IPO-wannabes-including Tata Consultancy Services, Maruti Udyog, and Hyundai Motor India-is going to be watching the I-flex public offering closely. The issue, due in June first week, will indicate the moribund primary market's appetite for new stocks, and the small investor's willingness to return to IPOs. More Net Specials





Walkabout By Deputy Editor R. Sukumar

Hard-Sell By Special Correspondent Shailesh Dobhal







	Entertainment Stocks The truth about media and entertainment stocks is rather insipid. It's still as boring a sector as ever. more...		Crisis Management When it's make-or-break, it's best to keep talking to every one concerned. And that could be swarms of people everywhere. more...




	The Case Of Supplier Competition Shine Star discovers that its supplier's soap brands are eating into its marketshare. G.E. Zachariah of VVF, R. Suresh of NFO-MBL, and A. Bhardwaj of Electrolux Kelvinator discuss. more...		A Walk In The Crowd How do you pick the right conference to go to and make the most of it? You can stick out like a sore thumb-or you can be like Bond, blend in smoothly. Here's how. more...




	Advertising's Admirable Men FCB-Ulka's Anil Kapoor gets a board seat, RK Swamy/bbdo's Shekar Swamy plays the idealist, Polaris' Arun Jain enters the spotlight and Lucent's Arun Netravali wows the US. more...		Pulp It by R. Sukumar Going By The Book by Diljeet Titus Notes From The Trough by Mahesh Murthy Commentary by Sanjoy Narayan Leadership Secrets by Sanjeev Keskar





	Bangalore's Brown Outs Bangalore may be India's Silicon Valley, but like California, it has its own blues to beat. more... Bollywood Bombs With flops galore and fading brands, Bollywood is far from well. more... A Scooter For Rush Hour Kinetic is counting on a 'masculine' version to pull in mobike riders. more... Rallying Ahead JK Industries is No 1 in four-wheeler tyres. Now it has to stay there. more...		Help, Tarun!!! Tarun Sheth addresses your career concerns every fortnight. more...


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