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Making a point:
(L to R) Bank of America's Sushil Prakash, i-flex Solution's
Deepak Ghaisas, Business Today's Priya Srinivasan, Pfizer's
Arun Gupta, BPCL's R.P. Singh, Nasscom's Kiran Karnik, HLL's
K.G. Mohan, and HCL Techs' Vijay Ahooja |
Total
IT outsourcing has been the buzzword in the Indian IT world ever
since telecom major Bharti signed an eye- catching $750-million
(Rs 3,375- crore at the then exchange rate), 10-year outsourcing
deal with IBM earlier this year. Can we expect to see more such
deals in the Indian market? How ready are companies to hand over
their IT infrastructure to third-party service providers? How big
are concerns like security and database confidentiality? At the
annual summit of cios organised by India's National Association
of Software and Service Companies (nasscom), the association and
Business Today facilitated a roundtable discussion on these and
other issues related to outsourcing. The panellists included K.G.
Mohan, Chief Information Officer, HLL; Arun Gupta, Senior Director
(Business Technology), Pfizer; R.P. Singh, ed (Information Systems),
BPCL; Sushil Prakash, VP & Head (Technology), Bank of America;
Deepak Ghaisas, CEO (India operations), i-flex Solutions; Kiran
Karnik, President, NASSCOM; and Vijay Ahooja, Assistant VP, HCL
Technologies. The discussion was moderated by Business Today's
Priya Srinivasan. Excerpts:
BT: Do you see
many more deals of the scale of the Bharti one in the Indian market?
Kiran Karnik: I think that was probably
by far the biggest. And in terms of the concept, the company has
taken the whole chunk of activity and outsourced it, not just parts
of it.
Vijay Ahooja: If you look at the size
of such IT deals over the past two years, even by global standards
they have been enormous, Rs 500 crore or Rs 700-800 crore. Even
global players are taking note of this market.
In the next phase, organisations will ask themselves
the necessity of the fixed-cost model and will try and convert these
fixed costs into variable costs. Most organisations overseas went
through a cycle where they converted all fixed costs into variable
costs. IT outsourcing was one way to do this. Once a deal becomes
a trendsetter in a specific vertical, like the Bharti deal, then
just to be competitive, others will have to do it. It will turn
out to be a pure financial compulsion.
BT: How about a vertical like banking,
which is another competitive services-oriented vertical like telecom?
What sort of deals are you seeing there?
"Business
process re-engineering doesn't work unless you outsource the
whole chunk"
Kiran Karnik,
President/Nasscom |
"Service
providers have to address the issue of comfort in case of the
banking sector"
Deepak Ghaisas,
Chief Executive Officer/i-flex India |
"Fundamentally,
as a company we believe in outsourcing"
K.G. Mohan,
Chief Information Officer/HLL |
Sushil Prakash: The model that we are
following is one where we have classified outsourcing into three
specific buckets: the lower end of the spectrum has facilities management,
help desk and the entire spectrum of IT management; the next bucket
is systems integration, application development and integration;
and the top-end is consulting. We have been using outsourcing as
a process for at least six to seven years now. We started off with
the lower end, and the bulk of outsourcing is still confined to
the first and second buckets. For us, outsourcing is a long-term
relationship. At the lower end we have partnered with Wipro and
CMS for facilities management, and TCS and Infosys for application
development. We work with a number of companies across the spectrum.
BT: How about total IT outsourcing where
you hand over the infrastructure management to someone else?
Prakash: In our experience that maturity
is yet to arrive (among Indian service providers), since we believe
that accountability will still be with us even if we transfer processes.
We have sensitive issues such as information security and compliance.
We need to control these, so handing over control completely is
a distant prospect. However, areas such as network operations or
data centres can be outsourced.
Deepak Ghaisas: You must remember that
banking is one of the most tightly-controlled verticals in terms
of regulation and most countries have laws that have to be kept
in mind. There are reservations as well. If I sign this contract
then will I become so dependent that I will be incapable of running
the process myself? Will the service provider take me for a ride
later? Or will I depend on this service provider for every report
that RBI wants? So we (service providers) have to address the issue
of comfort, even to the extent of saying in the contract itself
that if the bank reaches a certain size and wants to take over the
operation, we will be in a position to transfer the process to it.
BT: What about pharma?
Arun Gupta: Pharma is a conservative
sector when it comes to IT adoption. One of the key reasons is that
pharma has not been under great cost pressure the way some other
industries have. A recent report that looks at a 30-year time horizon
says that pharma has significantly outperformed (other sectors)
on various parameters, including profitability. Given that background,
outsourcing has just about begun to happen (in the industry). In
India, we started outsourcing a couple of years ago. We started
with facilities management and then outsourced our network-it was
totally managed by the service provider. In 1997, Pfizer shifted
some of its work to India. Other pharma companies are pretty much
in the same position.
"Pharma
is a conservative sector when it comes to IT adoption"
Arun Gupta,
Senior Director (Business Technology)/Pfizer |
"Accountability
will still be with us even if we transfer processes"
Sushil Prakash,
VP & Head (Technology)/Bank of America |
"Once
a deal becomes a trendsetter, others will have to follow suit
to remain competitive"
Vijay Ahooja,
Assistant VP/HCL Technologies |
R.P. Singh: Our view is very clear; there
are certain jobs you can outsource and certain jobs that you can't.
We don't believe that we can outsource IT in totality any day. It
is now part of our business and nobody can run our business; we
know our job best. At BPCL, we don't want to waste our resources
on non-value-added services. When it comes to maintenance of hardware,
we outsource only if we find that the vendor can do a much better
job. In terms of communication, we find that our systems work better
and are cheaper than those of any provider's. We outsource maintenance,
and cost is just one of the drivers, not the main driver. We will
never outsource our business processes. If you look at our SAP (an
enterprise-wide management programme) implementation, we have 100
people of which IT (professionals) numbers just 40 people; the rest
are all business people. Today, we supply people to SAP when IT
needs them for implementation (for other companies) since we have
a whole bunch of business specialists trained on SAP.
BT: What do you earn from this?
Singh: We charge SAP Rs 15,000 a day
per consultant.
Ghaisas: Does the customer know that
the person coming in is from BPCL?
Singh: They have actually demanded our
personnel on occasion. We have a very regular system of training
and upgrading people; 87 certified SAP consultants in-house.
BT: How is the HLL experience? Do you also have a hidden
business model of hiring out SAP consultants?
K.G. Mohan: No, we have no hidden business
model (laughs); we focus on our core. We are not an IT company.
Fundamentally, as a company we believe in outsourcing. What we can
do better and cheaper outside the company, we will do it across
the board, be it distribution and logistics or IT. What we keep
in the company is intellectual leadership and the capability to
integrate processes. We split IT into three: applications development
support and maintenance, IT infrastructure and IT-enabled processes.
All three are outsourced. For applications, we have a lean core
IT team of 24 at the managerial level and have strategic partnerships
with a range of software houses; it is modular outsourcing with
different partners delivering different value. The in-house team
should be able to integrate the various technologies into a cohesive
solution, boast expertise in business processes, study best practices,
and have the ability to manage projects. Anything that falls outside
this, we outsource at various price points. We have outsourced IT
infrastructure. We have outsourced network operations to Cable &
Wireless, and server and desktop management to hp.
BT: There is clearly a resistance to total IT outsourcing
for various reasons. However, the benefit of outsourcing is best
realised when it is total. How do you resolve this?
Singh: Honestly, we don't see a single
company that is ready in terms of business knowledge integrated
with IT, which is ready to take on total outsourcing today. I want
people with updated skills. This kind of integrated business expertise
is not available.
Prakash: To add to that, many companies
take on the mandate but do not have the competence for total IT
outsourcing and give it to a third party. We are very scared of
this situation where we are explaining our processes to vendor after
vendor.
Karnik: Finally, if you are looking
at radical changes like BPR (business process re-engineering), then
unless you give the whole chunk it doesn't seem to work.
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