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JULY 16, 2006
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Widening Video Ad Market
The $12.5 billion global online advertising market is poised to grow. As broadband penetration increases, eMarketers are eyeing opportunities to tap the online video ad market, which is set to cross $1.5 billion by 2009. With major portals such as AOL and Yahoo re-inventing themselves to showcase more multimedia and interactive elements, sky seems to be the limit.


Flying High
Outsourcing is taking wings and how. Flight training is moving overseas with aviation boom creating a huge shortage of commercial pilots in India. The country will require anywhere between 2,500 and 4,000 pilots to fill cockpits over the next six years. Eyeing the market, institutes in the US, Canada and Australia are offering tailor-made courses. A look at the flying season.
More Net Specials
Business Today,  July 2, 2006
 
 
TREADMILL
Your Own Home-gym
If you have money to burn, at least Rs 4,00,000 of it, there is nothing quite like a home-gym. you won't have to wait for your turn on the treadmill, explain the concept of alternating to steroid-stoked hunks lacking in grey matter, or put up with what most gymnasiums try and pass off as music.

Stationary Bicycle

Get a recumbent bike that has lumbar support and exerts minimal pressure on your knees. Special features can include ergonomically designed groove seats, multiple programme modes, LED indicators, upgraded data window readouts and resistance adjustment. Major brands: Cybex (US), Life Fitness (US) and Techno (Germany).
Price range: Rs 95,000 to Rs 3,00,000

Treadmill

It's the building block for a good cardiovascular workout, so don't be tightfisted when choosing one. Treadmills can be used for walking, jogging and even sprinting, so choose a sturdy one that has accurate motor and good displays. Look for features like built-in heart rate monitoring, display speed and elevation. Major brands: Cybex (US), Life Fitness (US), Techno (Germany) and JKExer (Taiwan).

Price range: Rs 2,15,000 to Rs 6,60,000

Multigym

A multigym can be an all-in-one machine, enabling you to work out all the muscle groups, including the chest, back, shoulder and leg muscles. Look for machines that are stable and, since they have many moving parts, good engineering. Major brands: Parabody (US), Vectra Fitness (US) and Techno (Germany).
Price range: Rs 59,000 to Rs 2,50,000

Dumb-bells

The ubiquitous gym equipment is a pair of dumb-bells. Dumb-bells are good for all kinds of exercises. Get eight to 10 pairs of varying weights and look for non-rusting, preferably rubber sheathed ones. Major brands: Life Fitness (US), JKExer (Taiwan) and Gym 80 (Germany).
Price range: Rs 3,500 upwards

Benches

A bench is a must for your home-gym. You can get different types of exercise benches-inclined benches, utility benches, flat benches, multi-adjustable benches, ab crunch benches, leg raise benches and arm curl benches. Get one where the angle is adjustable so that you can do exercises that call for inclines or declines. Major brands: Cybex (US) and Life Fitness (US).
Price range: Rs 8,500 to Rs 1,46,000

THREE HOME-GYMMING TIPS:

1 Ensure that the home-gym has enough space to move around and is not cramped with equipment. Get racks built to store dumb-bells.

2 Ensure proper insulation for the floor; rubberised mats are good dampeners for sound as well as impact of weights.

3 Get a trained instructor to start you off on a weight-training programme, particularly if you're a beginner. Better still, appoint your own personal trainer.


PRINTED CIRCUIT

Living in a flat and thin world
Here's how the new Samsung Bordeaux stacks up.

An oft-played ad on television says: "Some people buy an LCD TV just to show off!" Honestly, that is the single most important reason for buying Liquid-Crystal Display (LCD) TVs and the new Samsung Bordeaux is a magnificent show-off piece; but that said, it also is a great television.

And after watching the FIFA World Cup on the Bordeaux, I doubt that the next TV that I purchase will be anything other than an LCD TV.

Why?

Well, there are a couple of reasons. First, tube televisions, despite advertisements to the contrary, are anything but slim. Have you seen how grotesquely huge a 34-inch tube television is? It is massive and uselessly consumes almost a quarter of your room.

At under two-inches thick, even a 42-inch LCD TV, the largest available commercially, actually frees up space.

And here is the incredible bit, unlike tube televisions which are more or less technologically limited to around the 34-inch screen diagonal barrier, LCDs are becoming bigger and better. Two years ago, 30 inches were as far as they got. Today, companies like Toshiba talk of 50-inch LCD screens. Man, imagine watching TV on one of those! In fact, thanks to their far lower power consumption and superior picture quality, LCD screens have more or less surpassed Plasma Display Panels (PDPs).

OK, so it is great when someone comes and installs one in your office (for a test-bah!), but should you buy one?

Honestly, not just yet. While I loved the Bordeaux, the 32-inch la32r7 model will set you back Rs 96,990 plus installation. That's rather expensive. In this range, Samsung also has a smaller 26-inch LCD TV which costs Rs 69,990 and a bigger 40-inch TV with a price tag of Rs 1,55,990. The Bordeaux is one of the most advanced commercially available LCD TVs, with a high-colour range (12.8 billion colours) and superb contrast ratio (5,000:1-this means the TV displays better 'blacks'), but there are cheaper sets out there. Twenty-inch LCD TVs from Samsung itself, LG, Philips, Sony, Panasonic and now Onida start at around Rs 30,000 mark. The standard 34-inch monitors start at the Rs 50,000 mark. But it's better to stick with Samsung or LG for two simple reasons-they are the two largest LCD manufacturers in the world and are currently also making all the big breakthroughs in LCD technology. Also, keeping in mind that similar sized tube-televisions cost a third of LCD monitors, price is obviously not a major determinant of choice here.

Remember this: LCD monitors like the Bordeaux are what you call HDTV (High-Definition TV) ready. Though broadcasters in India are still not beaming HDTV signals, the expected Direct-To-Home (DTH) invasion later this year might change that sooner than you expect. And guess what? It is LCD that is leading the HDTV charge; almost every LCD TV sold on the market is HDTV ready-the picture quality on HDTV is so good you'll be able to say if your favourite television news anchor has done her upper lip or not. Hmmm, I'm not so sure HDTV will be quite popular with the news channels though!

Plus, we all know that technology's getting progressively cheaper, so LCD TV prices will probably head south as well. And while you might give them a skip for this particular World Cup, the next one-which will involve a smaller ball and a few pieces of wood-next year will be a great time to buy such a telly.

Anyway, I have a match to watch right now, so if you'll excuse me, I have to go!

 

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