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JULY 16, 2006
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Widening Video Ad Market
The $12.5 billion global online advertising market is poised to grow. As broadband penetration increases, eMarketers are eyeing opportunities to tap the online video ad market, which is set to cross $1.5 billion by 2009. With major portals such as AOL and Yahoo re-inventing themselves to showcase more multimedia and interactive elements, sky seems to be the limit.


Flying High
Outsourcing is taking wings and how. Flight training is moving overseas with aviation boom creating a huge shortage of commercial pilots in India. The country will require anywhere between 2,500 and 4,000 pilots to fill cockpits over the next six years. Eyeing the market, institutes in the US, Canada and Australia are offering tailor-made courses. A look at the flying season.
More Net Specials
Business Today,  July 2, 2006
 
 
REPORTER'S DIARY
The Slow Death Of A Graveyard
Even as Alang awaits the arrival of another vessel laden with asbestos, the Blue Lady, its ship breakers know that their days are numbered.
Place of final rest: Steel from the dismantled ships is sold to re-rolling mills on the road to Bhavnagar
Grounded: A buoyant global economy has meant fewer vessels to break

ALANG-SISOYA
Tuesday, June 20, 2006

The ground shudders as a massive pile of steel comes crashing down. Until then, that monstrous piece of metal used to be the cargo doors of a ship. I am standing on Plot 54 on the Alang beach, talking to Manish Shah, Executive Director of Rushil Industries. Not far away from where we stand, a gang of workers, wearing safety gloves, gum boots and masks (unlike five years ago), is cutting into the hull of a ship with ordinary blowtorches. All around us on the beach are tens of massive rusting carcasses of ships, waiting to be picked clean not by vultures, but humans. When you are a ship, Alang is your final port of call. A place where you drop anchor for one last time and await rebirth not as another vessel but twisted rods of steel. Alang is one of the world's biggest ship breaking yards. And Shah, who's spent almost 20 years in Alang, is one of the 150 ship breakers around here.

Sometime next week, a controversial ship will run aground on Plot 5 of Alang beach. Called the Blue Lady, it is a 46-year-old cruise ship owned by Star Cruises, which has decided to sell it as scrap to Rajeev Reniwal in Alang. That's 46,000 tonnes of steel, besides furniture, cutlery, wooden cabinets etc. Still, the mood in Alang is grim-not because the 315-metre long ship (more than four times the size of Delhi's Qutab Minar) carries toxic asbestos in its piping and has raised the hackles of environmentalists. The ship breakers don't care because India's Supreme Court has already allowed its entry into Indian waters. And neither are they worried about the wave of resentment that is sweeping across France against Star Cruises for destroying what many French consider a piece of national history (among others, legendary Spanish painter Salvadore Dali travelled on this cruise ship, where eight crewmen died after a boiler room blast in 2003, prompting the owners' decision to junk it).

The mood is sombre because Alang, once the world's largest ship breaking centre, is dying a slow death. Five years ago, 333 ships met their fate in Alang, two years ago the number fell to 294, and in the first half of last year, the count was a mere 66. In terms of steel recovered, the quantity has plunged from 2.72 million tonnes to just 310,000 tonnes, and the number of workers has dropped from 50,000 to about 10,000 today. "So many people have already left that I don't know how much longer I can carry on as well," says Rajkumar Bansal, proprietor of Shridi Steel Traders and President of the Ship Recycling Industries Association, who owns plots 40 and 41. I believe him. Earlier in the day, our local cab driver had brought us up to speed on the desperate state of affairs in Alang. "Even the prostitutes have left Alang," he had told us with a laugh.

Losing labour: Despite lucrative wages (up to Rs 400 a day), Alang has seen an exodus of workers

There are two reasons why Alang is going downhill. One is the robust global economy, which means no fleet owner wants to junk a vessel when it can be kept in service profitably. So, there aren't as many ships available for recycling. The other reason has to do with the capacity addition in Indian steel industry. An abundance of steel from primary producers has meant that recycled steel from the re-rolling mills is no longer competitive. Lower prices mean that Alang's ship breakers aren't able to bid aggressively for ships. In fact, they are increasingly being outbid by Bangladeshi rivals. "We can only pay between $325-350 (Rs 14,950-16,100) per tonne for the big ships, but in Bangladesh they are willing to pay as much as $400 (Rs 18,400)," says a former Alang ship breaker who quit the business in frustration. Unlike India, Bangladesh is a steel-scarce country.

No more junk: Rajkumar Bansal is not sure how long he can swim against the tide

Mind you, that's despite the ship breakers picking their vessels clean. On the road to Alang, you can buy just about everything from inside a ship: lifeboats, kitchen utensils, sofas, cabin doors and even medical supplies. "That's why so many of the village huts nearby have doors," my driver tells me with a grin. But even here, the business is bad, other than for utensils. The machinery plants, where old ship engines and generators are refurbished, are barely surviving. In Bhavnagar, the entry point to Alang by air, the main hotel "Sun 'n' Shine" reports only 30 per cent occupancy. "I am lucky if the hotel makes any money," sighs Rajiv Sharma, its general manager.

But the only optimist in Alang, Manish Shah of plot No. 54, is keeping his chin up. "Listen," he tells me and I do, "ships will always have to be broken, the economy will turn and the business will be good in a few years. Will it be back to what it was? Unlikely, but it can't remain this bad. The Blue Lady coming here will get us good attention." When it's your job to lay to rest the hopeless, it makes sense to have hope yourself.

 

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