APRIL 28, 2002
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China's India Inc.
The low cost of doing business and the vast Chinese domestic market have proved an irresistible lure for Indian companies. From Reliance to Infosys; Aurobindo to Essel; and Satyam to DRL, several Indian companies have set up (or are setting up) operations in China. India Inc. rocks in Red China.


Tete-A-Tete With James Hall
He is Accenture's Managing Partner for Technology Business Solutions, and just back from a weeklong trip to China, where he checked out outsourcing opportunities. In India soon after, James Hall spoke to BT's Vinod Mahanta on global outsourcing trends and how India and China stack up.

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A Crash Course In Chinese Numerals
Why taxi drivers hold the key to the continuing health of the Chinese economy

Taxis are a popular means of getting around in Shanghai. It isn't that the Shanghainese and the expats-the Japanese and the Taiwanese are the two largest communities-don't like the subway, parts of it spiffy and four impressive levels down into the bowels of the earth. It's just that the subway doesn't go everywhere like the London Underground does. Then, there's the rain: short, intense, eccentric bursts of it that necessitate a dive for the nearest cab. Chances are, then, that if you've been to Shanghai you've taken a cab, likely one belonging to the Shanghai Dazhong Taxi Co, the largest in the city. Dazhong is no ordinary taxi company. It was set up in 1989 under the supervision of then Deputy Premier Zhu Rongji (now premier), and was amongst China's first attempts to repurpose employees of its large, cumbersome, ailing public sector (the term of choice is State-owned Enterprises, SoEs) that accounts for anything between 40 and 70 per cent of the country's economy depending on your source of information. Thus, when Liu Jin Ping, Shanghai's Vice Chairman (the equivalent of a Minister of State in India) of the Foreign Economic Relations & Trade Commission and the Foreign Investment Commission, says the city has been able to "restructure SoEs by laying off close to 1 million workers and retrain them to work in the tertiary sector (read: services)", he is referring to initiatives like Dazhong Taxi, many of whose cab drivers are former steel workers. Today, adds Liu, SoEs account for 70 per cent of Shanghai's economy (down from 90 per cent in the 1990s), and the tertiary sector's share in the economy is up to 60 per cent. Shanghai's experiment with taxis is germane to the larger problem China, as a whole, faces: a 10 per cent reduction in the 150 million SoE workforce over the next eight years (up to 2010) translates into the need to create 1.8 million new jobs a year; exacerbating things are the organic growth in the population and surplus agricultural labour, which require the creation of another 2.3 to 2.7 million jobs a year. Taxi companies and utilities, however, can only do so much, and China is counting on the emergence of organised retail, and the imminent divestment of some SoEs to help address the issue.

 
1990
2020
GNP
Rs 16,59,200 crore
Rs 80,52,000 crore
POPULATION
1.14 billion
1.38 billion
PER CAPITA GNP***
Rs 14,554
Rs 58,347
URBAN POPULATION
N.A.*
50%
EXPORTS
Rs 3,02,560 crore
19,54,200 crore
PER CAPITA INDIVIDUAL CONSUMPTION
Rs 4,267
20,836
PER CAPITA RURAL INCOME
N.A.******
Rs 47,222
PER CAPITAL URBAN INCOME
N.A.******
Rs 1,18,056
CONTRIBUTION OF PRIMARY INDUSTRY IN GNP
28.4%
12.7%
CONTRIBUTION OF SECONDARY INDUSTRY IN GNP
43.6%
51.3%
CONTRIBUTION OF TERTIARY INDUSTRY IN GNP****
28%
36%
WORKFORCE IN PRIMARY INDUSTRY
340.49 million
287 million
WORKFORCE IN SECONDARY INDUSTRY
121.58 million
179.38 million
WORKFORCE IN TERTIARY INDUSTRY
105.33 million
251.13 million
AVERAGE ANNUAL FOREIGN INVESTMENT
Rs 10,161.8 million
Rs 4,54,170 million
* Estimated at 40 per cent in 2000
**: If population growth is limited to 7 per cent
****: Some estimates put the proportion of the tertiary industry in GNP in 2010 at 45 per cent
*****: Assuming a 12.5 per cent annual growth rate
******: The two income figures factor in a price rice of 5-6 per cent a year; per capita rural income in 2000 was 3,000 Yuan (Rs 17,708); per capita urban income between 6,000 (Rs 35,416) and 7,000 Yuan (Rs 41,319)
Source: The Chinese Economy Into The 21st Century: Li Jingwen

THE FREE MARKET AS A PROPHYLACTIC

I read the news today, oh boy. And thanks to the government's monitoring there really wasn't any bad news

All signs point to an imminent baby boom in china. the economy rocks; love, and sex, are in the air in the cities; and the great move outward to larger houses in the suburbs has begun. It won't happen. What the market provideth, it shall taketh away. Education, once free, is becoming expensive. Even government schools find innovative ways to charge tuition fees. Today, the costs of education could range from 15,000-20,000 yuan (Rs 88,541-1.18 lakh) a year at the primary school level to around 60,000-80,000 yuan (Rs 3.5-4.7 lakh) at the university level. That is a significant amount even for the highest income segment in China's top four cities (average annual income: 260,000 yuan, or Rs 15.34 lakh). In a context where every working couple will soon have to support two sets of parents and surviving grand parents, that means the one-child system will continue.


Beijing's shopping street wangfujing could put similar locations in Hong Kong and Malaysia to shame

CONSUMERISM IN RED CHINA

Sorry, Karl, but china believes consumption is the secret to a healthy domestic economy. ''Every time there is a threat of a slowdown, the government declares holidays or increases salaries in SoEs,'' says Rakesh Sharma, the Chief Representative of the State Bank of India in Shanghai. The Chinese people rise to the bait: domestic tourism brought in $44 billion (Rs 2,14,961 crore) in revenues last year and the proportion of privately-owned vehicles among all vehicles increased from 14.8 per cent in 1990 to 40 per cent in 2000. Sampling studies actually place both rural and urban incomes in China higher than statistical estimates. Gallup believes rural (annual) incomes are around 7,200 yuan (Rs 42,500) today; urban incomes, 16,600 yuan (Rs 97,986). Still, all isn't well: over 60 million Chinese live below the poverty line, and by the end of the last decade the top 20 per cent of China's population earned 9.6 times what the bottom 20 per cent did-up from 4.2 times at the beginning of the 1990s. ''That could be the source of a lot of social instability,'' says Michael Guo, General Manager, Gallup. China hopes a 7 per cent-plus growth rate (in GDP) will help initiate a trickle-down effect, and it has also issued a call for businesses to ''Go West'', an attempt to spur growth in the under-developed Western part of the country. The effects of the first are yet to make themselves visible, but the second, given China's track record at responding to centralised decision-making should work.


FOREIGN INVESTMENT THAT REALLY ISN'T FOREIGN

In China's coal-city Datong, miners lead a sustenance livelihood in shanty towns such as this one

A vagrant statistic in a shanghai newspaper tells the story: in the first three months of 2002, Shanghai attracted over $2 billion (Rs 9,771 crore) in foreign investment. That's almost equal to the average annual foreign investment in China at the beginning of the 1990s, and just a little lower than the amount India managed to attract in 2001. Still, by some definitions, the bulk of FDI (Foreign Direct Investment) into China isn't really foreign. In the last seven years the US' share in the foreign investment utilised in China has crossed double figures only once: 11 per cent of $40.4 billion in 1999. The bulk of FDI into China comes from Hong Kong (still considered 'foreign' and close to 40 per cent of total FDI), Japan, Taiwan, and Korea. ''The Taiwanese have taken over Kunshun,'' says Sunil Chhugani the chief representative of Jaykara (HK Limited), referring to the huge investments by that country into an area in the Shanghai-Suzhou hi-tech corridor. Chhugani himself has moved from Taiwan to Shanghai, a natural progression from a recessionary economy to a booming one.


PUDONG: A showcase of Sanghai's superiority

THE DREAM ACROSS THE RIVER

The Shanghainese are a proud people. They don't like their city being compared with Hong Kong: after all, they argue, Shangai's economy isn't just built around financial services and real estate, but also around 'real' businesses like automobiles, petrochemicals, and pharmaceuticals. Nor do they like being reminded about how Shenzen was chosen over them for Deng Xiaoping's experiment with reforms. Shenzen was chosen, the average Shangainese will point out, because it was small and Deng was frightened about the possible impact of failure on a city as important as Shanghai. The argument of last resort: neither Hong Kong, nor Shenzen has a Pudong.

Shorthand for the land across the river Hang Pu (Dong means land), this showcase of Shanghainese superiority occupies 522 square kilometres of space, boasts 41 high rises over 40 storeys in one of its four zones alone, the world's third largest television tower, and the world's highest hotel, the Grand Hyatt which occupies the top 38 floors of the 88 storey Jin Mao building (370 metres tall). Pudong is also home to 2 million people (up from 500,000 in the early nineties when, lest we forget, paddy fields were all there were to see in Pudong). And it is a sharp contrast to the other side, where a clutch of banks in aesthetically sound old world buildings line the main street abutting the bund.

Today, Pudong is home to a second airport Shanghai doesn't really need. A mag-lev train will soon connect the airport to downtown, in addition to the four bridges across the Pu and the three tunnels under it. Three more tunnels and two more bridges are also planned. The roads are broad and lined with trees and landscaped gardens on either side; there is a newness to the buildings but some of them, especially in the Lujiazui Financial District are unoccupied; and the entire area is divided into four economic zones and constructed in disciplined geometric blocks, a far cry from Shanghai's chaotic business district. The total investment in infrastructure in Pudong exceeds 250 billion yuan ($30 billion or Rs 147,569 crore), and that amount doesn't account for the close to $40 billion foreign investment that has flowed into businesses in Pudong. From Merrill Lynch to Delphi, Sanwa Bank to Citibank, Christian Dior to Ford, General Motors to Motorola, Sony to NEC, and Krupp to Alcatel, every transnational worth its global spirit has a presence in Pudong. And despite an under-the-surface buzz about companies having their arms twisted into investing in Pudong, the area's economy grew 16.1 per cent in 2001.

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