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Son Mukesh, left, and Anil with father and
Reliance Founder-Chairman, Dhirubhai Ambani |
On
June 26, three days after Dhirajlal Hirachand Ambani was wheeled
into Mumbai's Breach Candy Hospital after being struck down by a
debilitating cerebral stroke, the company he built from scratch,
Reliance Industries Ltd (RIL), mopped up Rs 100 crore through a
12-year paper. The company raised the money to replace old, high-cost
debt. A few days later, even as the 69-year-old patriarch grimly
fought to defy the darkness, a leading global petrochemical corporation
was holding meetings with the Reliance top brass (sans the Ambanis)
for an alliance. A week later, even as the chairman's battle for
life raged on, two infrastructure companies from the Reliance stable
(Reliance Utilities & Power and Reliance Ports & Technical)
placed global depository receipts worth $400 million (Rs 1,960 crore)
with 10 leading international private equity investors. These included
Barclays, HSBC, Deutsche Bank, Commonwealth Development Corporation
and Axa. It was business as usual at Maker Chamber iv, the corporate
headquarters of RIL, without the leader of the dream team.
Indeed, together they formed a perfect fit:
The virtuoso with the vision, flanked by his two gung-ho generals,
leading from the front, never looking back. Together, they brought
alive almost every cliché that lies dormant in management
journals, right from a long-term vision to global competitiveness
to enhancement of shareholder value. They paraphrased the jargon
into numbers: sales growth of 400 times since 1977, a net profit
spurt of 900 times, and a mind-boggling 3,300 times appreciation
in market capitalisation over the past 25 years. And they've left
the rest of Indian industry-the Tatas, Birlas, Thapars and Goenkas-way
behind, becoming the only Indian private sector conglomerate to
creep into the Fortune 500 list of global corporations (after the
merger of Reliance Petroleum with Reliance Industries). All this
may make for good reading. But it's also all in the past.
THE RELIANCE
MAKEOVER
The group is consolidating its core businesses...
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POLYESTER
Over the past few years, Reliance has acquired close to 3
million tonnes of polyester capacities, including those of
DCL Polyester, Orissa Synthetics, India Polyfibres, Raymond
Synthetics and JCT. Result: Reliance lords over half of the
Indian polyester market.
REFINING
By putting up a 27 million tonne refinery at Jamnagar, easily
Indias largest, Reliance today accounts for a quarter
of the countrys crude oil refining capacity. Plans are
under way to further increase
capacity.
And planning
bigger things for tomorrow
OIL MARKETING
Although much of the strategy is still under wraps, the Ambanis
plan to acquire existing oil
companies (read either HPCL or BPCL) as well as set up their
own retail network.
POWER
Reliance will use BSES, in which it has a holding of close
to 38 per cent, to fuel its power forays. It has projects
worth at least Rs 25,000 crore to set up almost 6,000 megawatts
of capacity.
INFOCOM
Reliance will invest Rs 25,000 crore to launch a nationwide
telecom service, encompassing basic services (fixed and wireless),
national long distance, and
international long distance.
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A past glorious no doubt, but one that chroniclers,
competitors and investors will forget with ease, and ridicule with
pleasure, if that competitiveness can't be maintained, if that pace
can't be sustained-if that vision can't be translated into more
mind-boggling numbers and rewards for shareholders. Last fortnight,
as the life of Dhirubhai Ambani, patriarch of the $13.2-billion
(Rs 60,000 crore) Reliance group continued to be on life support,
the inquest was on in full frenzy: Do his sons, the Stanford-educated
Mukesh (45), and the Wharton-educated Anil (43), have the ability
to foresee what few can envision decades down the line; do the Vice
Chairman (Mukesh) and the Managing Director (Anil) have the beans
to execute vital ventures into telecom, power and oil marketing
without their guiding beacon; can the awe and respect that Dhirubhai
earned on Indian soil be extended to global shores?
The stockmarkets in true tradition provided
only half answers, with the stock of Reliance Industries Ltd (RIL)
duly dipping by some Rs 5 the day after Ambani senior was wheeled
into Breach Candy. In the next couple of days, RIL, along with Reliance
Petroleum Ltd, (RPL) inched downwards by between 1 and 2 per cent.
Clearly this wasn't panic selling, triggered more by sentiment than
by fact. It was almost as if the market's main index bowed to the
man who is responsible for roughly 15 per cent of its weightage.
There was, it appeared, little worry about the group's long-term
course. As Pashupati Advani, a BSE broker, points out: "A man
who had the vision to build such a large empire would definitely
have thought about the future of the group."
As last fortnight's activities at Maker iv-raising
of money and forging alliances-indicate, the future is in good hands.
To be sure, Mukesh and Anil are no greenhorns at the energy giant.
Both have been active participants in the group's heady growth since
1986, when Dhirubhai was first laid down by a cerebral stroke. In
fact, the Ambani brothers were inducted into the business much earlier,
when they were still in their late twenties.
Once Anil returned from Wharton, he was pushed
into the deep end at Reliance's Naroda (near Ahmedabad) textiles
unit, and Mukesh cut his teeth at the group's Patalganga plant immediately
after his stint at Stanford. Since then, they watched, and duly
picked up every skill in their father's book. "If you ask me
what are two biggest attributes the sons have picked up from their
father, one is the importance of understanding the mind of men,
and the second is the importance of understanding the need for a
competitive advantage," says Gita Piramal, author and avid
Reliance watcher. Piramal says there's little doubt that Dhirubhai
was ahead of the Indian corporate pack by at least 25 years. And
that's exactly what one section of Reliance watchers feel will be
a tough act to duplicate. "A visionary isn't born every day.
And they're certainly not passed on from one generation to another,"
explains a Mumbai-based consultant. Indeed, the sheer presence of
a Dhirubhai on all systems would be good enough to make a difference
to Reliance's destiny. But so could the perfect execution of the
blueprint chalked out by the patriarch. And, so far, it's this ability
of the two brothers to implement their father's vision, by working
in collaboration, that's helped Reliance speed ahead. For instance,
the emphasis on size, when few understood its merits, has paid off
handsomely. It's this ability to "think, plan and act big,"
as Anil Ambani once put it, that has helped RIL hold its own in
a market that's truly global today.
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THE AMBANI FAMILY: Dhirubhai with, second
from right, his wife Kokilaben, daughters Dipti and Nina (centre)
and sons |
Today, RIL is second largest manufacturer of
polyester (filament yarn and staple fibre) in the world. The other
area where the brothers have earned their spurs is in project implementation,
completing every project on time (if not before), within stipulated
costs, something that you can't say about most of corporate India.
In many ways the Reliance of today is in stark contrast to the house
that Dhirubhai built. For one, it's professional, and the Ambanis
aren't averse to boasting about the quality of management. "It's
no more the traditional Indian family business. Informality is minimal,
with all processes being codified," says a consultant who's
worked with the Ambanis.
Whilst Anil is the public face, and the financial
brain (he was largely responsible for selling Reliance's 10 per
cent stake in Larsen & Toubro at a close to 50 per cent premium
to the market price), Mukesh is the hands-on manufacturing and operations
man. More significant, though, is the allocation of responsibilities
by the two brothers to a cluster of some 50-odd cherry-picked lieutenants.
These are people who've earned the Ambanis' trust and who've proved
themselves at project execution. And, yes, they're all professionals.
For instance, there is no family member residing at the Patalganga,
Hazira or Jamnagar sites. Even at the most recent addition to the
fold, IPCL, Mukesh Ambani may be the Chairman, but one S.K. Anand
is the operations Director. The brothers Ambani will need all the
experienced hands on board. For, although Reliance today may be
head and shoulders above the rest, the competition in future forays
promises to be fiercer than never before. In telecom, which could
prove Reliance's most ambitious gambit yet and where the Ambanis
will burn Rs 25,000 crore in five years, they have to contend with
a revitalised Tata group, which plans to invest Rs 15,000 crore
in basic services and building a national backbone for voice and
data services.
THE BUMPS AHEAD
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» Is
Reliances Infocom gambit, calling for $5 billion (Rs 24,500
crore), viable? Will there be enough consumers to justify the
investment in a national optic fibre backbone?
» One estimate
is that Reliance will have to garner close to 7 million subscribers
to break even in its telecom operations. Can the Ambanis pull
it off?
» Reliance
is banking heavily on two, relatively
untried technologies: WLL and CDMA. Will they
work? And will they get the pricing right?
» Having
lost in the race for IBP to IOC, Reliance will have to investmoney
as well as precious timein putting up a petroleum retail
network.
» Reliances
image has taken a beating, with
accusations of siphoning of funds into private
companies. Will this prove to be a setback? |
Then there's also the financial muscle of multinationals
like Hutchison and Singapore Telecom (with Bharti) to contend with,
as there's the state-owned Bharat Sanchar Nigam Ltd (BSNL). Whilst
Reliance's competitors may finally be in a position to come up with
the first real threat to the Ambanis' dominance on the operations
playing field, they also appear to be scoring valuable points with
the powers that be. One of Dhirubhai's core competencies in the
licence raj era was his hefty political clout, which helped him
snare many a manufacturing licence. Today, many other promoters
seem to have perfected the art of influencing government policy
and, at times, at the expense of Reliance.
That the Ambanis may have lost their most favoured
status in political circles was beginning to show when they lost
out in the disinvestment race for IBP and VSNL. Then last year,
an inquiry in Parliament was kicked off when a 1,600-page report
written by a parliamentarian accused the Ambanis of using Reliance
Petroleum to divert over $200 million of publicly-raised money into
privately-owned companies. And a few months ago, Reliance officials
were accused of violating the Official Secrets Act. Ambani watchers
stress that Reliance today is no more a group that relies heavily
on political patronage for profitable growth. The Ambanis themselves
maintain that the dominance created by the group has more to do
with the endeavours in the post-liberalisation period than those
pre-1991. But the brothers will be the first to agree that if Reliance
is today an Asian-if not yet a global giant-it has everything to
do with the vision of a petrol pump attendant in the sixties. Today,
the dreaming might have stopped but the dream still lives on.
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