AUGUST 18, 2002
 Cover Story
 Editorial
 Features
 Trends
 BT Event
 Personal Finance
 Managing
 Case Game
 Back of the Book
 Columns
 Careers
 People

Durable Defiance
The Indian consumer market for durables has defied the direst predictions of market cassandras. Category after category, from CTVs to refrigerators, is showing buoyancy in an otherwise gloomy scenario. Is this a market trend-or just the result of some smart marketing by a few players? An investigation.


Question Of Reliability
Foreign tour operators are fed up with India, and are fast deleting 'India'-specific pages from their websites and brochures. Could this be happening? Well, passenger traffic is down, and could fall further. The reasons are many. Among them, what's seen as an uninviting stance of the Indian authorities.

More Net Specials
Business Today,  August 4, 2002
 
 
Talking to Animals
Does owning a cockatoo say anything about a CEO's personality? tracked down some leaders and their unusual pets and asked psychiatrist Dr Sanjay Chugh to look inward.

AMRIT KIRAN Singh, Vice President & Area Director, South Asia, Brown Forman Spirits Worldwide

Singh is the eternal bird lover-on a recent trip to Europe, he bought six eggs of a Chinese Wring Neck pheasant from a breeding farm, packed them carefully in his handbag with his precious laptop and brought them back to Delhi. He has a pair of Australian cockatoos, a Sharpei, a Chinese dog, Babushka, a Persian cat, and 25 budgies of all imaginable colours. "If my wife gave me a choice I would definitely have more pets," jokes Singh.

PSYCH TAKE: Many free spirits trapped together signify love of freedom and control. The unfriendly cockatoos are a negative (opposite) identification to his sociable personality and the cat is a counterpoint to his masculine image.

VIVEK BURMAN, Chairman, Dabur India
Every morning after their walk, either father or son (Mohit Burman, Director, Dabur Finance, seen above with feathered friend) spend half an hour with their Australian cockatoos and African Grey parrot. They feed them-fruit, almonds, and green chillies-and talk to them. What do the Burmans like about the birds? "They are so intelligent," gushes Mohit Burman, "Our guests are so surprised when they hear them talking." The birds have free reign of the house and can even recognise each of the family members.
PSYCH TAKE: Such exotic pets, especially birds, symbolise a free, wild spirit, and are also a status symbol. Having tame pets says something about the owners' desire for control and mastery. Not to forget-the more exotic the pet, the more exotic and fantastical is the functioning of the mind.

P.R.S. (BIKKI) OBEROI, Chairman, EIH
East India Hotels' flamboyant Chairman Bikki Oberoi is known for his love of horses and spends time with them whenever possible at his farm on Delhi's outskirts. Oberoi breeds horses as well and has given them all traditional Indian names.
PSYCH TAKE: Horses are symbolic of a towering personality and all those qualities-elegance, freedom, power-that their owner exudes. Brown horses are also symbolic of mental pursuits.

PATRICK BOWRING, Deputy Chairman, Bowrings Fine Art Auctioneers
Bowring was brought up with dogs and over the years has had fish, hamsters and rabbits. Currently, he is the master of two Labradors, and two ducks, Quacker 1 and Quacker 2. "The evening walks are a comical affair," says Bowring, "with myself being followed around the garden by two black labs and two ducks who also think they are labs!"
PSYCH TAKE: Pets associated with water say many things. Fish denote happiness because they are free in the water. Ducks signify the desire to walk on water-to go beyond the ability of normal men. The dogs are his best companions.

BHARAT DABHOLKAR, Managing Director, Publicis Zen
Dabholkar's favorite pet would be Osho, his bulldog. Osho has even acted in one of Dabholkar's plays (a hobby, for the man, not the dog, that is) and received a standing ovation for his part. Other members of the family include a husky (a sled dog), a golden persian cat, an African grey parrot, and seven piranhas. "Having animals around is much better than having humans," explains Dabholkar.
PSYCH TAKE: Overinvolvement with pets reflects insecurity and big pets like bulldogs either reflect insecurity or a person's aggressive nature. However, he would never hurt a weaker animal.

TREADMILL
Not One For The Gym

We're sitting at a bar and my companion, a regular gym-goer, is wallowing in self-pity (and a pitcher of beer) about how no matter how strictly he sticks to his workout schedule (four days a week; 30 minutes of cardio and 45 of weight training) he just isn't getting ripped. And although he seems in good shape, he's just not able to go to the next level. His abs aren't chiselled and the last bit of flab from his otherwise powerful arms and pecs just doesn't seem to vanish. "Why?" he asks plaintively and drains the mug. That's precisely why. If you're a heavy drinker-in weight training parlance, that's anything more than two-to-three drinks a week-then you might as well just forget about sculpting your body or building strength and endurance.

Alcohol is a toxin. Period. And it isn't good for your body, particularly in large doses. Here's what prolonged use of alcohol in heavy doses can do to your workouts. It will reduce your strength-you won't be able to lift enough weight to stimulate muscle growth. It will reduce your endurance and decrease your recovery capabilities. There's more. Alcohol interferes with your aerobic capacity, making your body inefficient in absorbing and transporting oxygen during exercise. Worse, alcohol inhibits your ability to metabolise fats-making you a fat storer (beer belly!) instead of a fat burner (six-pack abs!).

If that isn't all, alcohol also interferes with muscle growth and acts as a diuretic, which can rebound by increasing water retention, inhibiting weight loss. There are other problems as well. For instance, remember that alcohol is a totally nutritionless carbohydrate. Although it is a carbohydrate, it has 7 calories per gram instead of the normal 4. Like most carbs, it causes the release of insulin, which will cause the storage of your alcohol calories as fat.

Now here's the bean count. Alcohol can add hundreds of calories to your daily intake, which can make the difference between weight loss, maintaining your current weight, or gaining weight. A single glass of beer or wine can contain at least 100 calories. Having a few drinks three-to-four nights a week could be adding 1,000 unforeseen calories to your diet. Alcohol can also stimulate appetite, leading you to eat foods that are not in the ambit of your weight loss plan. So, if you're dieting or are finding it hard going to get rid of that last bit of fat, just go slow on alcohol. Pick up the dumb-bell not the bottle.

 

    HOME | EDITORIAL | COVER STORY | FEATURES | TRENDS | BT EVENT | PERSONAL FINANCE
MANAGING | CASE GAME | BOOKS | COLUMN | JOBS TODAY | PEOPLE


 
   

Partners: BESTEMPLOYERSINDIA

INDIA TODAY | INDIA TODAY PLUS | COMPUTERS TODAY | THE NEWSPAPER TODAY 
ARCHIVESTNT ASTROCARE TODAY | MUSIC TODAY | ART TODAY | SYNDICATIONS TODAY