BUSINESS TODAY


		Sensex:

AUGUST 18, 2002

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	Banga's Billion- Dollar Gamble For nine straight quarters FMCG behemoth Hindustan Lever Limited has felt the effects of a sluggish economy. Project millennium, the power brand strategy, promotions... nothing has changed that. Now CEO M.S. Banga has embarked on a sure-win strategy: playing outsourcing base to Unilever's other businesses.

BT Crossfire

'Is the Indian marketer an imitator?' You'd jolly well take a stand, or Equus-Redcell's
Suhel Seth, the moderator of the BT Crossfire, would have forced you to. Coke's Sanjiv Gupta, Yum's Sandeep Kohli, Dr Morepen's Kartik Raina and Reebok's Siddharth Varma certainly did.
Read More





	Will Bajpai Make A Big Difference To SEBI? Ever since G.N. Bajpai took over from D.R. Mehta as the regulator-in-chief of the Indian stock-markets, brokers and investors alike have been watching him for signs—any signs. Will he be the one to stop complaining about SEBI's famed 'lack of teeth' and get roaring anyway? Presenting, the man in the hot seat. more...		After The Victory Now that Titoo Ahluwalia's ORG-MARG is going down the aisle hand-in-hand with AC Nielsen, the new entity is set to become India's first market research giant. So, is it celebration time? Maybe not. Not, at least, until a swathe of issues are disentangled. If the tangles are complex, it's because the information business is no ordinary business. more...




	Kolkata Booms While marketers are busy with other metros, Kolkata has started emerging as a hot place to sell your stuff and rake in the bucks. Consumerist attitudes are changing fast, and the early-trend pickers are there already. Are you? more...		L'Affaire Bajaj It's one Bajaj against another. Brother versus brother. And it has corporate India rivetted. Here's the inside story of a split-in-the-making that promises plenty of family drama and fireworks. Plus: third-generation blues. more...




	Mon-soon, Too Late Mercury watchers had an inkling, but pressure gauge watchers knew it weeks in advance. The terrible news that India's run of good monsoon after monsoon was nearing its end this year. The question is: can it hurt a Rs 23,65,05-crore economy? more...		India's Biggest Non-Corporate Brands Goa, Kerala, the Taj… sounds like a visit India brochure? No, actually, it's the first listing of India's best globally recognised non-corporate brands, based on a survey commissioned by BT to check awareness and associations. more...




	from India
	from outside India








Q&A: Vijay R. Parekh As President, International Consumer Card & Small Business Services, American Express Bank, Vijay R. Parekh has quite a lot on his agenda. In an exclusive interview with BT Online, he describes his global financial services (GFS) strategy, where it fits into the bank's global picture, and more. More Web Exclusives More Net Specials





Walkabout By Deputy Editor R. Sukumar

Hard-Sell By Special Correspondent Shailesh Dobhal







	Watch Out Numerical sleights of hand are common practice. How to watch out for them. more...		Vitality Curve Replace the worst 10 per cent of staff, by routine. And prosper. more...




	The Case Of Brand Envy Should the commodity king turn into a brand player? P. Nedungadi of A.V. Birla Group and Arvind Singhal of KSA-Technopak debate. more...		Talking to Animals Corporate India's CEOs sure have some weird pets. Want to know what their pets say about them? more...




	Corporate Conservationists Hemendra Kothari and Ajay Piramal join hands to save wildlife. Kishore Chaukar's standing at Tata Industries stays intact. And former FM's son Sumant Sinha joins the AV Birla group. more...		Pulp It by R. Sukumar Going By The Book by Diljeet Titus Notes From The Trough by Mahesh Murthy Leadership Secrets by S. Narayanan





	Blurred Picture Buckle up for more cable TV blackouts as a lack of political consensus puts the much desired Conditional Access System in jeopardy. more... Southside Con-sters In Tamil Nadu, people are old-fashioned and conservative. Maybe that's why they are gullible investors. more... Heavy Mettle Kumar Mangalam Birla consolidates his aluminum and copper businesses to attain a global scale. more... Happy Quarter The Q1 results herald a recovery in the making but the Rain Gods look determined to spoil the party. more...		Help, Tarun!!! Tarun Sheth addresses your career concerns every fortnight. more...


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