AUGUST 18, 2002
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Durable Defiance
The Indian consumer market for durables has defied the direst predictions of market cassandras. Category after category, from CTVs to refrigerators, is showing buoyancy in an otherwise gloomy scenario. Is this a market trend-or just the result of some smart marketing by a few players? An investigation.


Question Of Reliability
Foreign tour operators are fed up with India, and are fast deleting 'India'-specific pages from their websites and brochures. Could this be happening? Well, passenger traffic is down, and could fall further. The reasons are many. Among them, what's seen as an uninviting stance of the Indian authorities.

More Net Specials
Business Today,  August 4, 2002
 
 
Smile Counter
They may be poor, illiterate, untrained or unemployed, but India's HRD Minister Murli Manohar Joshi believes India's masses are self-actualised.
Another Indian sadhu: He's happy, sure, but is he productive?
Indians may be hungry, but they are happy. They may be ill, but they've found God. In short, goes the argument, they're as self-actualised as can be. The pity is, the UNDP couldn't be less bothered about self-actualisation.

The honourable Murli Manohar Joshi, India's Human Resources Development Minister is angry. He is angry that India figures 124th out of 173 countries in the United Nation Development Programme's (UNDP) annual Human Development Report.

He is angry that the difference between India and some of its sub-continental neighbours isn't as high as he thinks it should be: Pakistan is at 138; Bangladesh, 145.

And he is angry that UNDP's Human Development Index doesn't factor in spiritual and intellectual development. ''The collective state of happiness of a nation should also be considered by the UN(DP),'' he was reported as having said after being presented a copy of the report.

Surely, Dr Joshi, a qualified teacher of Physics and the possessor of a doctoral degree-unlike the degrees of other politicos this one was won, not awarded-from Allahabad U, has heard of Maslow. For the benefit of those readers who don't have a clue about Mr M, Abraham Maslow, who died in 1970, is a psychologist best known for his theory on the hierarchy of needs. First propounded in 1954, the hierarchy still forms the basis of organisational policies targeted at motivating employees.

  Going By The Book
 
  Oh! And Hmmm...  
  Touch Your Goal  

Often pictured as a pyramid, the hierarchy starts with lower order physiological needs related to food, water, and shelter, moves through the need for security to social needs (love, affection, and belongingness, Maslow termed them) to esteem needs-the need for self-respect and respect from others-and finally, to the need for self-actualisation.

Less well-known, but no less important than the hierarchy of needs is Maslow's hierarchy of information: information on where to get food or how to get better if ill at the bottom of the pyramid, to information that can lead to moral and spiritual fulfillment at the top.

Indians, or at least the bulk of them, going by Dr Joshi's outburst, are at the top of Maslow's pyramid. They may be hungry, but they are happy. They may be ill, but they've found God. They may be unemployed, but they have enough spiritual wealth to spare. In short, they're as self-actualised as can be. The pity is, the UNDP couldn't be less bothered about self-actualisation. The equality, or inequality of the two sexes, and between the rich and the poor, the distribution of wealth, physical well-being, and education-these are some of the hard parameters that go into the Human Development Index.

Joshi's argument reflects a uniquely Indian paradox. The Indian ethos has traditionally been skewed towards higher-order Maslowian variables such as an exaggerated sense of self-worth and a high degree of spirituality-to the exclusion of lower-order needs in some cases. Worse still, they can come in the way of progress, and, in the Indian example, often have. You can't eat self-esteem and self-actualisation. Nor can you wear democracy. Surely, Dr Joshi realises that.

 

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