AUGUST 18, 2002
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Durable Defiance
The Indian consumer market for durables has defied the direst predictions of market cassandras. Category after category, from CTVs to refrigerators, is showing buoyancy in an otherwise gloomy scenario. Is this a market trend-or just the result of some smart marketing by a few players? An investigation.


Question Of Reliability
Foreign tour operators are fed up with India, and are fast deleting 'India'-specific pages from their websites and brochures. Could this be happening? Well, passenger traffic is down, and could fall further. The reasons are many. Among them, what's seen as an uninviting stance of the Indian authorities.

More Net Specials
Business Today,  August 4, 2002
 
 
Surviving The Number Game
How companies doctor their books and what investors need to watch out for.

If corporate America's explosive series of accounting frauds have shocked you, wait till the unmentionable hits the ceiling in India Inc. Things could be far worse. True, you may not find the kind of multi-billion dollar shenanigans that have rocked companies like WorldCom, Xerox, Enron and others but in terms of its prowess in the dirty tricks department, India Inc. ranks rather high. A recent McKinsey survey of 188 companies drawn from the emerging markets of India, Malaysia, Mexico, South Korea, Taiwan, and Turkey, rated Indian companies at the bottom of the list in terms of transparency. The criteria for determining transparency was disclosure and auditing.

That's a grim picture. Now here's the beef. We list out the some of the most common sleight-of-hand tricks that companies play on unsuspecting investors. And lest you feel that as a retail investor you can't do much about them, an accompanying box gives you a primer on sniffing out the fishy business. But first, the games corporates love to play.

TRICK #1:
The art of bloating the topline

Or simply booking sales when there aren't any. This apparently brazen trick is most common among consumer durables companies, which are usually hard-pressed to meet sales quarterly targets. The modus operandi is simple: stocks are shipped out from the factory to the dealers and, although actual transactions don't happen, sales are booked. After the quarter ends, the goods could be shipped back to the factory. Some large companies book intra-divisional sales of assets in the P&L account. So even if an actual sale doesn't occur, a movement of goods or services from one division to another shows up as increase in the topline.

BEYOND BALANCE SHEETS
How do you know that there's more than what meets the eye in a company's accounts? BT provides investors a checklist of how to spot common accounting tricks.

Look beyond the obvious. "Don't go by the face value of accounts presented by the company; read between the lines and come to meaningful conclusions," advises Rajesh Mokashi, Executive Director, care. It helps to look at figures in the context of the industry.

For example, a software company might depreciate its computers (assets) at a much faster rate than an FMCG company. First, the rate of obsolescence is very high for computers and, since a software company's business is dependent on that, it has to upgrade faster than an FMCG company.

Read, read, read. A common mistake some investors make is to go through the numbers in an annual report with a fine toothcomb but ignore all the written stuff. Like the chairman's report, the directors' report and the critical notes to accounts.

The notes to account and the auditors' report give details of most of the adjustments that are made in the accounting statements. The length of the auditor's report itself can raise some doubts about a company. To get a true picture of the accounts of a company, you have to read these notes. Typically, notes mention changes in accounting policies and other non-recurring adjustments. Some companies even mention what key figures would have looked like if the adjustments were not made. It's important to read the notes to get the correct perspective.

Learn the basics. Learning how to read a balance sheet is crucial, particularly if you invest in stocks or other securities yourself and don't depend on fund managers. Consider companies that push goods to their dealers to boost their toplines. If you check sundry debts and the break up of the sales figure, you may be able to see the true picture.

Do your own clean-up job. Once you know how to read a balance sheet well, you could de-adjust the accounts and unravel the real financial position of the company. Says Mokashi: "You can re-adjust below-the-line expenses, bringing them above the line and make all the adjustments you want to arrive at a value you think the company deserves."

Check the cash flow. Accounting norms anywhere in the world permit companies to be flexible while making their financial statements. The best example is depreciation. Depreciation on fixed assets is an important expense and part of the P&L account. There are two widely used methods of calculating depreciation-the straight-line method (SLM) and written down value (WDV). While companies are legally allowed to adopt any one of these methods, income tax authorities favour the latter. A company following the SLM method will charge lower depreciation, resulting in higher profits on the books for investors to see. A small adjustment in depreciation can make a change in the profit figure. The time-tested way to gauge a company's profitability is by looking at its cash profits rather than its net profit. Analysts worldwide use cash flow as an important indicator of corporate performance.

Ask questions. Most companies now have investor relation departments that will assist you in getting additional information about the company. If you have doubts about a company's statement of accounts, just ask for clarifications.

TRICK #2:
Simulating income streams

With quarterly disclosures now mandatory, companies are under a lot more pressure to meet their projections. If results don't match projections, a company's stock price suffers. So companies do a nifty adjustment. In a good quarter, when revenues are higher than projections, they make extra provisions for expenses, which can be conveniently written back when the going gets tough. There's even a term for it in accountant-speak. Says Rajesh Mokashi, Executive Director, care: 'This is called 'income smoothening process'. Income, though not predictable, is made so artificially."

TRICK #3:
The big bath syndrome

Last year, when most banks made a killing through treasury operations because the debt markets were buoyant and gave supernormal returns, many of them grabbed the opportunity to write off large expenses or losses that were sitting in their books for a while. Some wrote off non-performing assets, others long-standing expenses. In accountant-speak this is called the 'Big Bath' and is resorted to by companies usually when they ramp up supernormal profits in a particular period. There's nothing wrong in that. But as an investor it pays to see why a company's profits suddenly spikes and what it does with the bonanza.

TRICK #4:
A below-the-line trick

A favourite trick of accountants is to capitalise expenses-that is, not show them as part of the P&L account. It's a common way of understating expenses and, thereby, increasing profits. So even if a sum is actually revenue expenditure, it is shown as a capital expenditure and hence doesn't feature in profit and loss account. Instead it is set off against reserves. Companies that have racked up huge expenses in past years can use this trick to fatten its bottomline, at least seemingly.

What should be worrisome for investors is that all of these tricks and their innumerable variants are legal. You'll find companies switching the methods of computing depreciation from the written down method to the straight-line method, capitalising expenses in one year and accounting for them in the P&L account in the next year, treating recurring costs as investment... the list can go on. But nothing is illegal. Indian accounting norms are malleable ones and, as for creative accountants, there's no dearth of that breed in India Inc.

 

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