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JULY 16, 2006
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Widening Video Ad Market
The $12.5 billion global online advertising market is poised to grow. As broadband penetration increases, eMarketers are eyeing opportunities to tap the online video ad market, which is set to cross $1.5 billion by 2009. With major portals such as AOL and Yahoo re-inventing themselves to showcase more multimedia and interactive elements, sky seems to be the limit.


Flying High
Outsourcing is taking wings and how. Flight training is moving overseas with aviation boom creating a huge shortage of commercial pilots in India. The country will require anywhere between 2,500 and 4,000 pilots to fill cockpits over the next six years. Eyeing the market, institutes in the US, Canada and Australia are offering tailor-made courses. A look at the flying season.
More Net Specials
Business Today,  July 2, 2006
 
 
NEWSMAKER
MUKESH AMBANI
Double take: Mukesh Ambani is riding on growth

You have to hand it to Mukesh Ambani. The man has inherited his father's ability to think really big. In April, he unveiled plans to set up a 29 million tonne oil refinery in Jamnagar at a cost of Rs 27,000 crore. He followed this up in June with an agreement with the Haryana government to build the country's largest Special Economic Zone (SEZ). The numbers tell the story: the Reliance SEZ will be spread over an area of 25,000 acres, entail an investment of Rs 25,000 crore and generate a turnover of Rs 50,000 crore in its first year of operations. The land acquisition process will take about three years and the SEZ is expected to be completed within two years thereafter. "It will be the most competitive SEZ in the world," Ambani told a press conference-his first in one-and-a-half years-in Chandigarh immediately after signing the deal.

Number of Note
NOTED
Foreign Architects The New Rage

The next stop on his agenda was Kolkata, where he announced plans to invest Rs 4,000 crore on two projects-the rollout of an agri retail-chain-cum-dairy and another one to bring natural gas from Reliance's fields in the Krishna Godavari (KG) basin in Andhra Pradesh to the state for industrial projects and other usergroups. "The agri-retail chain will be in place in about three years," says Ambani. "The objective is to link farmers with consumers by transforming the agri-business in the state into an agro-processing one." Ambani's ambitious Rs 30,000-crore retail jigsaw is gradually taking shape.

Since the partition of the Reliance empire last year, Mukesh Ambani has announced projects worth Rs 80,000 crore. That's a large enough pie for almost everyone. But only the very naïve will bet that Ambani won't chew off even more in the days to come.


NUMBERS OF NOTE

3.97 lakh: The number of passengers who used the net to book railway tickets in May 2006 against 1.81 lakh in May 2005

$250 million (Rs 1,150 crore): Total size of India's animation industry, according to Nasscom estimates. With a 30 per cent annual growth rate, the market is expected to touch $900 million (Rs 4,140 crore) by 2009

1 million: The estimated number of NGOs in India

158: The rank of Oil and Natural Gas Corporation which had a market capitalisation of $41.9 billion (Rs 188,550 crore) on March 31, 2006 in the 10th annual Financial Times Global 500 listing of the world's most valuable companies

7.85 lakh: Total number of small cars manufactured in India in 2005-06. Only Japan, with 17.7 lakh units and Brazil with 8.5 lakh, make more small cars than this

4.45 million: The number of industrial units in Tamil Nadu, the highest in the country

1,000: The number of jobs ICICI OneSource will create at its two nearshoring centres in Northern Ireland over the next two years

$1 billion (Rs 4,600 crore): The relief money meant for victims of Hurricane Katrina lost to fraud; bogus claimants spent the money on Hawaiian holidays, football tickets and diamond jewellery

Rs 5,000: The amount the Central Information Commission ordered the central government to pay to an applicant whose efforts to get information were frustrated by CGHS officials in Pune

18.3 per cent: The combined global market share of Nokia and Siemens, making it the third-largest telecommunications equipment vendor

$11.2 billion (Rs 51,520 crore): Amount raised by The Bank of China in a Hong Kong IPO, the world's fourth-largest

13,500: The number of cars Volkswagen aims to sell this year in India


NOTED

AWARDED: To Sunil Mittal, CMD, Bharti Airtel, the CEO of the Year Award, at the Frost and Sullivan Asia Pacific ICT 2006 Awards. The award took into consideration his leadership, the revenue growth of his company, and its market share and financial achievements in 2005.

REOPENED: Border trade between China and India at the historic Nathula Pass after more than 40 years. The pass, at an altitude of around 4,300 metres (14,100 feet) is scheduled to open on July 6, and will facilitate trade between Sikkim and West Bengal in India and southern Tibet.

RECORDED: A 29.59 per cent surge in India's exports in May to $9.35 billion (Rs 43,010 crore) compared to $7.22 billion (Rs 31,768 crore) in the same month last year. Imports grew at 21.67 per cent to $13.19 billion (Rs 60,674 crore) against $10.84 billion (Rs 47,696 crore) in May 2005.

RANKED: India, as the #1 location for call centres and back office functions, in the Ernst & Young European Attractiveness Survey 2006. The survey puts the US and China as the top two preferred countries for investment. India is ranked fourth.

RECORDED: An increase in the number of millionaires around the world to an all-time high of 8.7 million over the past year. This growth was fuelled by a sharp increase in emerging markets such as South Korea, India and Russia. The 10th annual World Wealth Report was put together by investment group Merrill Lynch and consulting firm Capgemini. According to the report, India has 83,000 millionaires up from 70,000 in 2004.

RETIRED: Goody the tiger, the smiling mascot of paint company Goodlass Nerolac. There's no substitution planned for Goody, born in 1970. As part of Goodlass Nerolac's corporate image makeover, the company is being renamed Kansai Nerolac Paints Ltd.

LOWERED: To Class X, the registration eligibility for the chartered accountancy (CA) course. The Institute of Chartered Accountants of India has also reduced the duration of the course from five years and three months to four years.


FOREIGN ARCHITECTS THE NEW RAGE

New design: Focus on foreign architects

It's a new marketing tactic. builders are increasingly turning to foreign architects to design shopping malls, condominiums and complete satellite townships. "This trend is here to stay," says Sanjeev Srivastava, Director, Assotech, a Delhi-based real estate developer, "because design parameters in India are fast catching up with the best in the world."

Does this mean Indian architects are not good enough? Real estate consultants point out only a few Indian architects can be compared to the best in the world. And those that make the cut often lack the scale required to take on very large projects. "Moreover, most Indian architects don't have up-to-date knowledge about international norms, which is sine qua non for attracting foreign retailers," says Sanjay Dutt, Executive Director, Cushman & Wakefield, a leading real estate consultancy firm.

Foreign architects, on average, charge three times as much as their Indian counterparts. Top Indian architects charge Rs 20-25 per sq. ft; firms from the US and the UK charge Rs 60-75 per sq. ft. But builders say customers are willing to pay a premium for such buildings. "If you want a good design, you will have to cough up good money," asserts Srivastava. Dutt, however, feels that costs will come down over time as more foreign architects set up shop in India.

 

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