called desktop yoga, but there's nothing virtual about it. Health-freak
Harsh Singh Lohit, the CEO of Techspan-the company serves only fresh
fruit juice in its office-got exec-plus-qualified-yoga-instructor
Rabia Priyadarshini to put everyone on a Yoga regimen. No mats,
no dress code, and freedom from typical keyboard cruncher ailments
like Carpal Tunnel Syndrome (CTS) and Repetitive Strain Injury (RSI),
that's the promise of Priyadarshini's Desktop Yoga. A sampling.
Sit on your chair and pull back away from the desk, resting your
palms on the desktop. Lift the ribs up, let the shoulder blades
slide towards the desk, make sure the head is extended from the
spine with the chin towards the chest.
Stand by your desk and place your palms on the desk top with the
fingers pointing toward your body. Stretch the lower arm and wrist.
Useful for CTS sufferers. Releases tension in the wrist by stretching
it in the opposite direction to what it is placed in when at the
Reach the right arm into the air, exhale, bend the elbow and reach
your fingers down the back. Bring the left hand up behind your back
and try to hold your right hand. Relaxes frozen shoulders. Opens
your lungs as you are sitting straight and stretching your spine.
Hug your arms around your chest and then put one elbow under the
other, the hands facing each other and fingers to the ceiling. Exhale
and raise the arms so that elbows come up to the height of the shoulder,
keep the shoulders down. Repeat on the other side. Flexes stiff
Sit upright, relax shoulders and extend the side torso up. Relax
your facial muscles, the jaw and tongue. Circle the eyes clockwise
and then counter-clockwise eight times. Close your eyes and breathe
deeply a few times. Let those facial muscles go.
Sit on your chair, feet planted on the floor, sitting bones pressing
into the chair. Extend the side torso, and twist to the right, one
hand on back to chair, one hand on its side. Now repeat the other
side. This pumps blood to all parts of your nervous system, rejuvenating
FOR THE GUILLOTINE?
A total of 3,141
brands have been launched (or relaunched) thus far in 2002.
Call it the triumph
of marketing will over prevailing market sentiment. Or call it plain
old fashioned stupidity. Companies continue to see their bottomlines
bleed, customers still play coy when it comes to that critical purchase-moment,
the recovery promises to be slow and painful, but there's no shortage
of hope. As many as 3,141 brands were launched (or relaunched, or
extended) in the first-half of this year spanning categories as
diverse as food products, consumer durables, and telecommunication
services. There may be some contrarian logic to making the most
noise during the recession (when others are quieter), but 3,141
is surely around 3,000 too many. Either that, or the marketing fraternity
knows something that the rest of us don't.
If Consulting Magazine named TCS' Subramanian
Ramadorai, one of the 25 most influential consultants in the world,
it had good reason to.
|TCS' Subramanian Ramadorai: The world
is now this consultant's oyster
day typically begins at 4:30 am. After the mandatory cup of coffee-he
makes his own-he's off for a walk. He's an Indian classical music
aficionado, his favourites being Kishori Amonkar and Prabha Atre.
He's currently reading the biography of John Lennon. And, yes, in
between Amonkar and Lennon, he manages India's largest software
and services company, the Rs 4,187-crore Tata Consultancy Services
For 24 years, S. Ramadorai, now 57, rose through
the ranks in TCS. Since taking over as CEO from the legendary F.C.
Kohli in September 1996, he has been responsible for the growth
of one of the world's largest software and services majors-TCS boasts
19,000 consultants working in 50 countries and out of 106 offices.
The current year has proved a culmination of
sorts of Ramadorai's career at TCS, since the days he started out
as a junior engineer. TCS began 2002 by bagging the country's largest
software project ever, from GE Medical Systems, worth $100 million.
The Ramadorai-headed team followed that up by bagging the largest
domestic project from the State Bank of India, worth Rs 150 crore.
But the biggest bang doubtless came last month
when Consulting Magazine, belonging to renowned management consulting
firm Kennedy Information, named Ramadorai amongst the top 25 most
influential consultants in the world. Suddenly, the TCS supremo
finds himself rubbing shoulders with head honchos from Boston Consulting,
Bain Company, Accenture and IBM.
True to type, Ramadorai plays down the individual
achievement, preferring instead to recognise it as a team effort.
''The recognition is not about Ramadorai, the CEO. It is about the
company TCS. It has to be seen as an acknowledgement of TCS, and
the credibility it has earned in its relentless efforts to deliver
quality service and ensure consistent value addition.''
For Ramadorai, the laurel is also a sure-fire
sign that Indian it consulting has come of age in the global market.
And he sees it as just the shot in the arm TCS needed to fulfil
its vision for 2010, of being amongst the top 10 consulting companies
in the world.
Ramadorai's and TCS's pedigree have also been
noticed closer home, across the border, by the Chinese government,
which has picked the TCS CEO as the it consultant for Shandong,
a port city province that's a tourist hotspot and also the largest
white good manufacturing base in China. ''Shandong has a very clear
vision of where it wants to be in terms of contribution to the country's
GDP and to exports. To effectively grow in their areas of expertise,
the province recognises the need for large systems and it management,''
points out Ramadorai, who hopes to share his rich experience with
the Chinese province. Perhaps our local districts too could do with
some of Ramadorai's inputs. Are any state governments listening?