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NAME: Anand Mahindra
AGE: 50 years
DESIGNATION: Vice Chairman & MD
GROUP: Mahindra & Mahindra |
There's
been plenty of action from Mahindra & Mahindra (M&M) over
the last few months. The latest, which appears to be in the bag,
is the buyout of euro 43 million (Rs 232 crore) Romanian tractor
company sc Tractorul UTB SA. Earlier, it had announced a joint
venture with Renault to launch the Logan in India, and had followed
this up with the announcement of another JV with the us-based
International Truck and Engine Corporation to produce light, medium
and heavy commercial vehicles in India. Painting the bigger picture
is Anand Mahindra, Vice Chairman and Managing Director of M&M,
who's as famous for his natty wardrobe as he is for his business
achievements. "Micro managing is not my style," says
the Harvard Business School alumnus, "my main job is to unleash
the latent passion within the organisation. I set the goals, empower
people to perform and then step out of the way. After that, my
role is to monitor direction and performance parameters internally
and to constantly scan the external horizon for new trends and
opportunities." That's been his guiding philosophy ever since
he took charge as Deputy Managing Director of M&M in 1991.
The next goal: become the fourth largest tractor manufacturer
in the world over the next five years. The Tractorul takeover,
which will take a few months to sew up, will give him a beachhead
in Europe and allow him to prise open that market. Incidentally,
M&M is already the largest player in the domestic tractor
market, with a 25 per cent market share. Mahindra has consciously
derisked M&M's portfolio by investing in real estate, financial
services and it. But tractors still give him his bread, butter
and jam. And given the frenetic activity at Mahindra Towers, Mahindra
could well be the man to watch out for in the Indian automobile
industry.
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