|Placement matter. That's why this edition
of the BT-Cosmode survey assigns maximum importance to market-oriented
A school is only
as good as its next batch. That market-orientation is the cornerstone
of the third edition of the BT-Cosmode survey of the best business
schools in India. Parameters such as the average salary, the number
of recruiters, and the recruiter-profile have traditionally formed
part of the BT-Cosmode exercise; this year, Business Today and Cosmode
decided to increase the importance assigned to them. The 2002 survey,
then, is far more market-oriented than its previous avatars were.
Internal capability, that bugbear of schools
that don't invest in infrastructure, wasn't ignored either: it and
market performance were assigned an equal weightage and constituted
the only two broad parameters considered in the exercise. Indeed,
after Cosmode completed its survey and analysis and ranked the business
schools in association with an expert panel, BT discovered that
the evaluation of the market performance of the schools had not
been assigned a weightage in consonance with its importance. Therefore,
its weightage was increased from 40 per cent to 50 per cent.
The survey was conducted online and offline.
Schools were invited to participate in the survey through snail
mail, and, given its unreliability, advertisements in Business Today.
There may be close to 1,000 B-schools in India but only 138 agreed
to participate in the study. Notable absentees include Indian Institute
of Management, Ahmedabad, Jamnalal Bajaj Institute of Management
Studies, Faculty of Management Studies, Delhi, and xlri. Of the
138, 115 met the base criteria of having graduated at least one
batch and provided complete information. The list of the 100 best
B-schools in India was derived from this.
The specifics taken into consideration under
each parameter were placements, industry interface and alumni activity
for the market performance score (placements were accorded the maximum
weightage) and intellectual capital, process efficiency, and infrastructure
for the internal capability score.
The assignation of equal importance to market
performance and internal capability works: the first is a rough-and-ready
measure of how good a school is right now; the second, is a far
more scientific measure of a school's capability to produce good
MBAs in the future. Qualitative and perceptual data were not taken
Apart from the top 100 ranking, Business Today
and Cosmode have provided smaller rankings across parameters and
zones (North, South, West, and East & Central combined).
The survey was designed and conducted by a
Cosmode team comprising Kalpana Sinha, Manish Saxena and Vrinda
Ramachandran. Back-office assistance was provided by L.P. Christian,
Ashutosh and Tanish. The data provided by the schools were validated
by six teams led by M.P. Sinha (Delhi), Prathima Vardan (Bangalore),
A.S. Prasad (Lucknow), Biswajit Ghosal (Bhubaneswar), Padma Sinha
(Mumbai) and P.V.R. Murthy (Chennai). The validating teams visited
close to 60 per cent of the schools surveyed. The parameters, validated
and corrected by the teams, were incorporated in the final analysis.
Here, without further ado, are the rankings.
Now, go on, hit us.