JUNE 6, 2004
 Cover Story
 Editorial
 Features
 Trends
 Bookend
 Personal Finance
 Managing
 BT Special
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 Columns
 Careers
 People

 

MphasiS: Indian IT's Next Big Thing
The inside story of
how Jerry Rao
transformed an IT
services laggard into
one of the most
happening tech companies circa 2004.

EDITORIAL
First 100 Days Test Read More

BT SPECIAL
India's Best
Fund Managers

The 10 best fund managers
in India, according to a
numbers- plus exercise
carried out by BT and Mutualfundsindia.com..
Read More

Panic Monday
The inside story on why the stock market crashed 564 points on Monday, May 17, 2004.
Read More

Mumbai Rush Hour
A strategic need to protect existing markets,
rather than any hope of reaping significant advertising or readership benefits, is
leading to a flurry of new newspaper
launches in Mumbai. more...

Riding The Dragon
Far from fearing China, a clutch of Indian companies has set up shop in the
country to take advantage of its superior infrastructure, cheap labour, and
investor-friendly bureaucracy. more...

Coming In From The Cold
With Niall Booker at the helm, a
resurgent HSBC is going hell for
leather after growth. With or without the acquisition of UTI Bank. more...

 Coming Of Age
In sharp contrast to its previous performance, the Indian School of Business has romped home this year with the highest rupee and dollar salaries of all B-schools. more...

There's Dough In Downloads
A nascent, but rapidly growing market for "mobile data content" promises to spawn a new, lucrative industry that could be worth over Rs 5,000 crore in another five years. more...

   60 Minutes
Principal Scientist
Krishna Bharat on where India
figures in Google's scheme
of things. more...
 
 

Market Research Jitters
The big market research (MR) problem: people, when asked, often tell you what they think you want to hear rather than what they really think.
More Web Exclusives
More Net Specials

Maggi Five
Say 'Maggi', you get '2 minutes' in response. But the brand is talking '5' all of a sudden.
Competition As Ad Adrenalin
There is nothing like the adrenalin shot of a competitor you can't take your eyes off, according to many a marketer. Competition is just what every brand needs. Has competition from Joyco's PimPom lollipops, for instance, helped Alpenliebe turn in the advertising performance that makes it so popular?
Choice Contest
'Thanda matlab' Coca-Cola owes some of its success to the very very of Pepsi as an archrival.
 

Get Document-Savvy
Don't just sit there and nod. Organise your papers. This is a must-do that cannot be put off till you find the time. more...
 

The Year of Living Dangerously…
A globalising India Inc. realises the perils of doing business in the big bad world, but also discovers the science of risk management. more...
 
That Lean Trick
Another way to look at what makes
Toyota tick, a book of brain-wrackers
devised in India and a survival guide for outsourcers to India. more...
 

Mirror-busters
Indian advertising has discovered a brood of ugly ducklings who have nary a chance of turning into beautiful swans. Hans Christian A. may not approve, but everyone else sure does. more...

People
Starring L.M.-B.M. Thapar Group's Gautam Thapar, S. Ramadorai of TCS, political newbie Navin Jindal, Ranjan Kapur of WPP, Indra Subramanyam of Ehrlich Laboratory, and Rajan and Anil Nanda of Escorts. more...
 

Face To Face With The Sage Of Omaha
by Abhishek Dalmia
Global Ideas
New Age Leader by Richard Branson
Leadership Secrets by Sudipta K. Sen

Bad News
It's not as bad as it looks; it's worse. For India's economy, the party may well be over. more...

A CEO's Exit
Hearts and votes, not investments, is Andhra Pradesh's new mantra. more...

Whither Bangalore?
Or wither Bangalore? No one really knows. more...

Battling AIDS
 India's AIDS control programme finally takes off. But drug companies are still unhappy. more...

Breaking Age Barriers
India's BPO units have discovered the power of greying hair-and are recruiting more.
Help, Tarun!
Finishing Counts
Sensa Humour more...
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